Select Currency
Translate this page

EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE

Format: MS WORD  |  Chapter: 1-5  |  Pages: 89  |  1874 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE FULL PROJECT

EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE

 

CHAPTER ONE

INTRODUCTION

1.1  BACKGROUND TO THE STUDY

According to Porter Generic (1980). Low cost and differentiation strategy constitute and effective strategy in overcoming strong competition and postulated the pursuit of the hybrid or ‘combination ‘strategies which involves the adoption and implementation of two strategies at the same time as against the adoption of a single strategy. (Kim et al., 2004; Spanos et al., 2004). The hybrid’ strategies combine the feature of both low cost and differentiation elements (Gopalakrishna & Subramanian, 2001; Proff, 2000).

A combination strategy provides the advantage of viability profitability .Consequently firms that pursue the hybrid strategy achieve higher performance than t firms with singular strategy. Pursuit of a differentiation strategy for low-cost (Yasai-Ardekani & Nystrom, 1996). International Journal of Business and Management Vol. 7, No. 20; 2012 124 A hybrid strategy fundamentally seeks to attain differentiation and low price over its competitor. This is aimed at delivering enhanced benefits to the customers with low price profitably to provide a margin for reinvestment

The hybrid strategy facilitates the sale of product at lower prices than the competitor while at the same time offering higher quality for the product. The hybrid strategy blends the elements of differentiation and low-cost to offer products to customers with a competitive edge. (Thompson et. al, 2012). Most consumers do their purchase of product with high expectations to pay less price for products with somewhat highly differentiated features. As a result, the hybrid strategy is considered most suitable to meet this customer expectation. The, hybrid strategy has become highly essential in the face of global competition when Compared to the single generic strategy. The hybrid strategy facilitates the production of products with differentiated features or characteristics that customers’ value at an additional benefit of low cost compared to competitors' products. The implementation of the hybrid strategy provides multiple sources of competitive advantage which include economies of scale, customer loyalty) as against the single strategy. They also emphasize efficiency in creating value for the customers which enhances customer loyalty. Example of organizations with the hybrid strategy are IKEA (differentiate in design + low cost), Toyota (quality - although under pressure + price) and Ahold (quality + price). Just competing on price is not good enough anymore (Learning, D.A., 2010).

1.2  STATEMENT OF THE PROBLEM

Acquaah & Ardekani (2006) justified that the implementation of a combined competitive strategy is not only feasible, but will also generate superior incremental performance over the implementation of single competitive Strategies. The implementation of a combined competitive strategy results in multiple sources of competitive advantage (e.g., economies of scale and brand/customer loyalty) as compared to advantages gained through pursuit of single competitive strategies.As the pressure of international competition has grown, so too has the demand for hybrid business unit strategies. They combine the competitive advantages of low costs and differentiation. However some challenges exist that need to be addressed otherwise the adoption of the hybrid strategy may result in a colossal loss of investment to the organization. Some of the envisaged problems include the challenge of managing the hybrid policy effectively to yield the needed objectives. Managing the hybrid policy without proper understanding of its workability could lead to confusion. It could also lead to high expenditure cost in adopting the implementation of two strategies which the hybrid strategy entails. Other challenges include the efficient management team to implement the hybrid policy as well as building and maintaining effective communication network to address issues arising from the adoption and implementation of the hybrid strategy. The problem confronting the research is to appraise the Effects of hybrid strategy on organizational performance (a case study of nestle Plc.)

1.3  OBJECTIVES OF THE STUDY

To determine the Effects of hybrid strategy on organizational performance (a case study of nestle Plc)

1.4  RESEARCH QUESTIONS

What is the Effects of hybrid strategy on organizational performance (a case study of nestle Plc)

1.5 SIGNIFICANCE OF THE STUDY

The study shall appraise the Effects of hybrid strategy on organizational performance (a case study of nestle Plc)

1.6  RESEARCH HYPOTHESIS

Ho The Effects of hybrid strategy on organizational performance of nestle Plc is low

Hi The Effects of hybrid strategy on organizational performance of nestle Plc is high

1.7  SCOPE OF THE STUDY

The study focuses on the appraisal of the Effects of hybrid strategy on organizational performance of nestle Plc

1.8  LIMITATIONS OF THE STUDY

The research was confronted by some constraints including geographical factor and logistics.

1.9  DEFINITION OF TERMS

DIFFERENTIATION STRATEGY

According to Pearce & Robinson (2011), The differentiation strategy is adopted as a competitive measure to provide for product or service differentiation based on features, performance, or other factors not directly related to cost and price. The strategy ensures that it is hard for the differences to be copied and imitated

.Consequently Firms in developing countries implementing differentiation strategy focus on several dimensions than on one dimension such as quality, image, innovation, gain customer loyalty, and level of service, all at the same time (Kim et al., 2004). Therefore a differentiation strategy may be based on product image, creating customer loyalty through intensive image and marketing management (Miller, 1988), and creating products that are dependable, durable, innovative, and serviceable (Beal & Yasai-Ardekani, 2000).

HYBRID STARTEGY

According to Porter Generic (1980). Low cost and differentiation strategy constitute and effective strategy in overcoming strong competition and postulated the pursuit of the hybrid or ‘combination ‘strategies which involves the adoption and implementation of two strategies at the same time as against the adoption of a single strategy.

  DOWNLOAD THE FULL PROJECT

EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Abdulrahman Jibrin
Nti Abaji
Nice one work prompt delivery tanx
Very Good
Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Abubakar Iliyasu Hashim
Federal college of education pankshin affiliated to university of jos
I am highly impressed with your unquantifiable efforts for the leaners, more grace to your elbow.I will inform my colleagues about your website.
Very Good
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Adam Alhassan Yakubu
UDS
Excellent work and delivery , I promise to share my testimonies everyone in need of this kind of work. You're the best
Excellent
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!