Select Currency
Translate this page


Format: MS WORD  |  Chapter: 1-5  |  Pages: 66  |  957 Users found this project useful  |  Price NGN3,000





New products and innovations are the basis for the existence for today’s big business and the foundation for tomorrow’s growth industries. This project on market concept a sure of enhancing growth in the selling of insurance service. This work was divided into five chapters. The first chapter was the introduction and background of the study, objective of the study which is to identify two major constraints impinging on the successful commercialization of new products and innovation in Nigeria, significances of the study was also discussed. Related literature was use further research of the study. Date were collected through the distribution of questionnaires , data collected were presented in tabular form .h conclusion and recommendation were drawn for further research based on research findings.





Now Nigerian is in the age called industrial institution. New product development and nations are receiving a new and increasing basis and attention from both the government and private sector initiatives. While the federal government has set up an enthusiastically funding research institutes (PRODA) Enugu. And the federal institute of industrial research Oshodio Lagos. Marketing research is the funding that links the marketers to consumers and the public through information-it is used to identify and define marketing opportunities and problems generally refine and evaluate marketing action to monitor marketing performance and to improve understanding of the marketing process (Kotler and Armstrong 1999, p.115-116).

Increasingly, marketers are viewing information not just as an input asset and marketing better decision but also as an important asset and making tool (Glazer 1991, p.1-19). Many of the private enterprises are setting up research development (RD) departments, allin the part to turn out new product or innovations. On smaller sack, but with matching enthusiasm some brilliant students and young “Jobless” school leavers, graduates or tertiary institutions and even non-illiterate individuals have braced themselves and turned out of their ingenuity, some interesting products and innovations. All these are economic orientation that so salvage our battered economy, we must invent our own products, innovate and commercialize. Hence, the numerous new bread inventors of today.

The idea of transfer of technology which was ripe between the late seventies and early eighties has failed to work to our benefit. We have been cheated in the transfer transaction. Nineteen years after we have faithfully paid the high price, we are yet to take deliver any of appreciable package of product technology rather and we have remained net importer of practically manufactured goods from foreign nations. The high cost of our import of goods and services and the falling prices of our petroleum and commodities have forced the federal government to ban the importation of some goods and those that can still be imported are not our naira which has depreciated by over 400% in the foreign exchange. In the light of all the myriads of problems above, the only logical thing for us to do is to develop our own technology, produce our own new products, commercialize them in the country and even go a step further to export them to earn the new scarce foreign exchange. This is exactly what the governments encouraged the citizenry to do through the introduction of the former Structural Adjustment Programme (SAP). The spirit of SAP is self reliance and economic reconstruction.


1.  The product cover the insurers can be a problem in the sense that if it is not well pauafed would not be marketed.

2. Low level of educational background can cause poor implementation of market concept.

3.  In marketing price can be a hindrance in the sense that if the price is high, the workability of the marketing strategy will be defeated.

4.  If the product is not well promoted, it will beaset back in sale of insurance cover.


1. To identify two major constraints impinging on the successful commercialization of new product and innovations in Nigeria.

2. To pinpoint the shortcoming (if any) of Nigerian investors and innovators in the commercialization of new products and innovations.

3. To suggest suitable marketing strategies which can ensure the successful commercialization of new products and innovations in Nigeria.

4. To set attributes and co-editors in which innovations must reach in the commercialization of new product.


·  What type of innovation do you use in your selling strategy?

· How do you package your products insurance cover for the consumers?

· Is your pricing (premium) commurate to the cover provided for the consumers or is it on the high side?

·  How did you come to know that your new inventors / innovations has market potentials?

·  About how many times within the lest twenty four months have you had to change your prices?


This study is expected to serve as a guide to Nigeria investors, innovators, individuals and corporate research bodies who should play important roles in the commercialization in Nigeria. This research believes that this study will go on to stimulate the interest of marketing in the development and successful commercialization of new products and innovations.


Though this study is expected to cover some selected areas in Enugu state, with only a few respondents from Anambra state.

The following are factors that limited the study of this research work.

Time: The time frame for the project work was too short as other academic work almost cut in time of investigation and data collection.

1.2 The uncooperative attitude of some respondents who see this research work as such that it will poss threat to their work position and this possed a limitation of this research work.

Lack of research material, because of the inadequate research material also contributed to the limitation of the research work.

Lack of funds prevents the author from travelling from place to place in order to source for research materials.


1.    Enthusiastically or Enthusiasm: A strong felling of interest or admiration.

2.    Salvage: The act of saving a wracked ship or its goods from the sea. It is also known by the act of saving from destruction useful and valuable property from been destroyed, lost or damaged by wrecking.

3.    Macedonia Cell: Biblical language shows how urgently one is needed.

4.    Innovations: The introduction of something new. A new idea, method or invention.

5.    Insurer: Insurer is the person who accepts to cover a risk and indemnify the insured if the risk occur.

6.    Insured can also be called the policy holder and He is the person who takes a risk to an insurer to be in insured with a consideration called premium.

7.    The Product Concept: This concept holds that consumers will favour products that offer the most quality performance and innovative feature and that organization should thus devote energy to making continuous product improvement.

8.    The Selling Concept: This concept hold that consumers will not buy enough of the organization products unless of undertaking an aggressive selling and promotional effort practices with unsought goods, those that buyers do not normally think of buying, eg. insurance.

9.    Re-insurance is the method of insuring risk or transferring risk that has already insured. It is an argument between the cooling office and re-insurance office.

10.  Premium is the consideration paid to the insurer to secure the payment of sum assured on the happening of the contingence assured against. It is also the monetary consideration pass from insured to the insurer for their undertaking to pay the sum insured in the events of the risk insured against occurs.


1.  Nwoye Ogechukwu Jane 2012, First published.

2. Modern marketing in the development and successful commercialization of new products and innovations by Edoga, P.N. (Mrs).

3. Market and marketing researches prior to new product development and commercialization, J.U. Ozo, Peter Okey Odo 2001 First Published.

4.  The American Marketing Association (1987).


Not What You Are Looking For?

For Quick Help Chat with Us Now!

+234 814 010 7220

+233 54 135 1187

Here's what our amazing customers are saying

Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Gbadamosi Solomon Oluwabunmi
Swift delivery within 9 minutes of payment. Thank you project master
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.


  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on +234 814 010 7220 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.


How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 814 010 7220

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!