Select Currency
Translate this page


Format: MS WORD  |  Chapter: 1-5  |  Pages: 65  |  1346 Users found this project useful  |  Price NGN3,000





This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu.   The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives.       In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected.        This sample random sampling technique and chi-square statistical tools was used for this study. From the analysis of the data, it was deduced that the selected firms consider the application of product positioning as very important part of firm’s sales objectives. The selected firms also used product positioning to achieve their aims. The firms marketing operations are regionally structured.  However, it was noted that the firms is selling to all the customers.

Finally, the following suggestion were seen:

a.   There should be adequate provision of funds.

b.   The firm should engage more effort to train their sales executives.

c.   They should improve on advertising and other sales promotion mix.

d.   Lastly, the issue of transportation and distribution facilities should be improved.






        In marketing, positioning has come to mean the process by which marketers try to create an image or identify in the mind of their target market for its product, brand or organization. It is the relative competitive comparison their product occupies in a given market as perceived by the target market.  What we must agree as is that positioning is something that happens in the minds of the target market.  It is the aggregate perception that market has of a particular company, product or service in relation to their perception of the competitors in the same category it will happen whether or not company managements is productive, reactive or passive about the on-going process of evolving a position Ries and Trout explain that while positioning begins with a product, the concept really is about positioning that product in the mind of the customer.  This approach is needed because consumers are bombarded with a continuous stream of advertising, the easiest way of getting into someone’s mind is to be first. It is very easy to remember who is first, and much more difficult to remember who is second.  Even if the second entrant offers a better product, the first mover has a large advantage that can make up for other shortcomings.

        Product positioning refers to the place on offering occupies in consumers mind on important attributes relatives to competing offerings.  The essence of positioning is to sell consumers something unique, different or distinctive about our product, which is different from what the competitor offer we want our target segment to think in terms of our total product occupying a distinct or different position as is the case when athletes are running in a race and are positioned in which competitor must strive to occupy or attain rewarding position.

        Position is a marketing strategy whereby the marketer associates his product with specific and unique benefits, which he wants consumer to perceive as being different and better than those of his competitors.  Positioning has to take up place in the perception and mind of his competitors, if the consumer does not have this perception in his mind no positioning has occurred.  For positioning to occur the target segment must see the company’s product as being unique in what it promises them in relation to those of competitors.


Generally a great number of problems confront the application of product positioning.  To desirable product positioning does not seem different but to put the description into practice is not easy.  Some of the problems however are particularly about product positioning in Idomie Breakfast Noodle.  Some of the these problems are stated in the work with the purpose of finding solution to them.

        The ability of the firm  to classify these customers group.  According to the uniqueness in purchases.  The company based their positioning on their product rather their based on customers/ consumers and their needs.  The company also go about boasting about being number one and by doing so the customer will think that the firm is insecure in its position if it must reinforce it by saying so.  The company don’t know what that change is inevitable and a leader must be willing to embrace to carryout marketing survey and research because there is not provision to know how effective their strategy is and how customers responded to their products.


Like the marketing philosophy pointed, out, every marketing oriented firm organization has the primary duty of not only making sales for the company but for the identification  of customers need and planning to satisfy their customer need at a profit to the firm.

        For the purpose of this work, it is therefore very important to review the strategy and offering of organization with a view to finding how effective such strategy and offering are meeting the objectives of the organization that is applying them.  If is the light of this that this work outlines the following:

i.                             To known what product positioning is al about as if involves the companies under study.

ii.                            To know actually the company or organization actually applies positioning in the sales of its product.

iii.                          Also, to know how the company’s sales is structured.  This could be geographically, regionally or customer structured and if it can determine or know its target customers.

iv.                          The other objective of this study is also to know the method or strategy the company actually uses in performing its functions.

v.                           Also the evaluation of product positioning strategies is achieving the firm’s goals as well as host of the others.


The study covers all aspect of product positioning as an instrument for achieving organizational objectives as a whole.  The population of this study is all Idomie Breakfast Noodle.  However due to time and financial constraints, a survey of selected and financial constraints, a survey of selected branch in Enugu will be conducted.

Therefore, the study sample has narrowed to Idomie Breakfast Noodle in Enugu, which  the research believe is  representative of the entire population.


        For the purpose of this work, the following research hypothesis are formulated and need adequate attention hence, they will be subject to test to reliability and authority.

Hypothesis I

H0i:            The firm does use positioning to achieve greater part of their objectives.

Hoi:            The firm uses positioning to achieve greater part of her objectives.

Hypothesis Ii

H02:                    The firm marketing operations are not regionally structured.

H02:            The firm marketing operations are regionally structured.

Hypothesis III

H03:            The firm cannot find a way to position itself in relation to the market leaders.

H03:            The firm finds his way to position itself in relation to the market leaders.

Hypothesis IV

H04:            The firm is not willing to embrace change rather they resist it.

H04:            The firm must be willing to embrace change rather than resist it.


        They study on the positioning is very significance because many companies and organization have had of the lack of ideas to produce positioning. This work would provide marketing / sales managers of companies and organizations in the state and country at large, with the useful tools for designing and accessing the efficacy of their positioning programmes.

        This study is very significant and justifiable in that product positioning and identification target markets by organization realization turnover ratio of organization as well as development sales .

        Finally, this research in this direction thereby lagging foundation for other resources.



Not What You Are Looking For?

For Quick Help Chat with Us Now!

+234 814 010 7220

+233 541 351 187

Here's what our amazing customers are saying

Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Gbadamosi Solomon Oluwabunmi
Swift delivery within 9 minutes of payment. Thank you project master
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.


  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on +234 814 010 7220 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.


How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 814 010 7220

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!