PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA

Format: MS WORD | Chapter: 1-5 | Pages: 70 | 2312 Users found this project useful | Price NGN5,000

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Nowadays, most business organizations have come to realize the importance and role of marketing in their organization. Just because there is need to encourage the demand of goods and services which can be done through their identifying, anticipating and satisfying the needs of consumer’s profitability. And all these can be done through all the promotional tools which are; 1. Advertising; 2. Sales Promotion; 3. Publicity 4. Personal selling.

Most marketing practitioners have come to realize that they are operating in a competitive environment, in which every organization is striving to succeed. Promotion can be seen as a process or means of communication, and it has played an important role in business organizations because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re-organized in business organization in Nigeria especially Zartech Limited. Although “all promotion is communication but not all communications are promotion”. Therefore, promotion has been seen as an effective marketing strategy in most business organization in Nigeria simply because it provides information that attracts consumers, and influence consumers behaviour.

1.1 STATEMENT OF PROBLEM

Promotion has been seen as communication that provides information to both buyers and sellers. Due to the competitive environment, most manufacturers have been forced to promote their goods but inspite of all techniques used, most organization spend huge amount of money on promotion but they don’t achieve their goal.

1.2 RESEARCH METHODOLOGY

We are going to make use of the following:

1. Primary source

a. Questionnaire

b. Interview

2. Secondary Source

a. Text books

b. Journal/Publications

We want to make use of all these, in order to carry out proper research on this course of study. The research questions and personal interview of the workers in the research and marketing service will be used to get better information from the interview.

1.3 AIMS AND OBJECTIVES OF THE STUDY

Promotion has been so far implemented through the following tools:

Sales Promotion

Advertising

Personal Selling

Publicity

Public Relation etc.

But the essence of these tools is to increase the sales of goods in the organization.However, in this course of study, the impact of all these promotional tools on Zartech Limited will be seen. Furthermore, the response of consumers before, during and after promotion would be examined taking a tactical look at Zartech Limited. However, the elaborate objectives of the study are the following:

It helps to know the roles promotion has played in Zartach Limited.

I enhance the form of promotional mix adopted by Zartech Limited.

It helps to make it obviously known that none of the promotional tools can be single-handedly used to stimulate sales.

It helps to know which of the tools generated sales in Zartech limited.

It helps to examine how favourable promotion has been to Zartech limited.

It helps to know how promotion is effective in business organization.

DOWNLOAD THE COMPLETE PROJECT

Project information

Project Price

NGN5,000
Number of Pages

70
Number of Chapters

1-5
Additional Content

Abstract and Table of Content

PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA

Not The Topic You Are Looking For?

For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005

Search for your project topic

HOW TO GET THE COMPLETE PROJECT ON PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA INSTANTLY

Click on the Download Button above.
Select any option to get the complete project immediately.
Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Abraham Ogbanje

NATIONAL OPEN UNIVERSITY OF NIGERIA

At first I was afraid.. But I discovered they are legit. I will bring more patronize

Very Good

Azeez Abiodun

Moshood Abiola polytechnic

I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes

Very Good

Adam Alhassan Yakubu

UDS

Excellent work and delivery , I promise to share my testimonies everyone in need of this kind of work. You're the best

Excellent

Temitayo Ayodele

Obafemi Awolowo University

My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work

Very Good

Dau Mohammed Kabiru

Kaduna State College of Education Gidan Waya

This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.

Very Good

Samuel From Ajayi Crowther University

You guys just made life easier for students. Thanks alot iprojectmaster.com

Excellent

Gbadamosi Solomon Oluwabunmi

Lasu

Swift delivery within 9 minutes of payment. Thank you project master

Excellent

Abdulrazak Bello Marsha

Usman Dan fodio University

It was quite a better guide for project and paper presentation purpoting. Many thanks.

Average

Peace From Unilag

I cried not knowing how to go about my project but the day i searched online and saw iprojectmaster, i called and got my full project in less than 15minutes, i was shocked!

Excellent

JONNAH EHIS

Ajayi Crowther University, Oyo

I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!

Excellent

View All Reviews

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA? Simply click on the Download button above and follow the procedure stated.
I have a fresh topic that is not on your website. How do I go about it?
How fast can I get this complete project on PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA? Within 15 minutes if you want this exact project topic without adjustment
Is it a complete research project or just materials? It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data
What if I want to change the case study for PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA, What do i do? Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
How will I get my complete project? Your Complete Project Material will be sent to your Email Address in Ms Word document format
Can I get my Complete Project through WhatsApp? Yes! We can send your Complete Research Project to your WhatsApp Number
What if my Project Supervisor made some changes to a topic i picked from your website? Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
Do you assist students with Assignment and Project Proposal? Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
What if i do not have any project topic idea at all? Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373
How can i trust this site? We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!