THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA (A CASE STUDY OF UNILEVER BROTHERS NIGERIA IN IMO)
ABSTRACT
This research work is centered on the impact of Sales promotion on the purchasing of consumer products in Nigeria with particular reference to Unilever Nigeria plc, Imo. The research is aimed at finding out if a sales promotion activity has positive impact on the sales of the company products to find out if the role of company’s product. In an attempt to achieve the objectives states above research samples the opinion of the respondents gotten through convenience sampling procedure the data gotten were analyzed through simple percentage. After the analysis, the following findings were made. That Unilever Nigeria plc adopts sales promotion. That the organization needs the media to research customers. That sales promotion has a positive effect on the profit of the firm. Based on the findings above, the following recommendations were made: That the organization should intensify unit’s soles promotional activities. That the company should not neglect any promotion tool! activity because each of them has a part to plan in realizing the organization objectives. The company should be innovative in nature meet up with the world modernization.
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