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CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Media are those channels of information, radio, TV Newspaper, magazine and journals, which can make the same message available to a cross section of people spite their distance from the source of the message. Just as the nervous system receives, processes and interprets stimuli reaching the body, in order to achieve the needs, organize and correlate the activities of the body, the broadcast industry today collects information from a wide diversity of sources and places in the globe, processes and reports back to people located in an equally wide diversity of places in the Diaspora in an effort to bind parts of society together in their interactions and interdependency moves. McLuhan’s postulations attracted widespread reactions, though. One such reaction says the theory is at the very least technological over-determinism. Thus critics believe the concentration on the differences between media could undermine class examination of various types of messages in the same medium or similar messages, across media.

Nevertheless, the extent to which the broadcast media have gone in making the work smaller and more interactive is obviously lucid. The effects of these media are becoming so pervasive that people in the communication field are today talking of global neighborhood family. Therefore, regardless of whatever the radio and television say, their very form (broadcast simultaneity in reaching a heterogeneous audience) facilitates relationship in the world to an unspeakable degree. During world soccer and Olympic event, at least half the world is focused on one topic – a sports encounter between nations. The media thus set agenda, interests and pursuits.

Accordingly ,it entails a system comprising nations in the Diaspora where people live and work in unison regarding given social, economic and political objectives regardless of religious learnings, ethnic nationalities, languages, race, geography, etc. and where also communication is used to give expression to the interactions.

1.2    STATEMENT OF THE RESEARCH PROBLEM

Despite the excitement and noise about international relations, the international news and information media can hardly assume any meaningful international unity, consciousness and responsibility. This is simply and squarely because each medium is interested in the welfare of its home country. The same thing applies to the news agencies. And treating news and information to suit a country’s interest means emphasizing individual peculiarities, which alienate other interests, introduce differences and complaints, and eventually become the problems and bane of true international co-operation through communication.

At present, international communication is an information battleground where countries showcase prowess in wielding linguistic energy solely to advance their interests. All efforts to realize genuine international inter-relationship based on equity, equality, justice and honesty are given cosmetic touches and approached with ideologies that are subtle screens for media imperialism – the gateway to other domination types.

1.3    OBJECTIVES OF THE STUDY

The objectives of this study are to find out the extent if the global challenges facing the Nigerian media establishments in dissemination of information, in doing so, the work will examine the NTA Abuja’s quest to these challenges as it affects Nigeria as the third world nation.

It will further focus on the advantages and disadvantages, which these challenges posed for the Nigerian media establishment.

1.4    SIGNIFICANCE OF THE STUDY

This study is no doubt very unique in the sense that it focuses on the global challenge facing the Nigeria’s media establishment. This obviously makes this project quite understanding since the research is concentrated on NTA, Abuja.

However, the study in its simplistic approach or analysis would make it possible for the researcher and more importantly those that are at the helms of affairs know the power of television and the challenges they face in the course of news dissemination.

It is therefore necessary to highlight the unique role, which the NTA Abuja is playing to wage challenges. By the time of this work, it must certainly be borne in mind that what it entails to face the l challenges is self-sacrifice and dedication by the government and media men.

1.5    RESEARCH QUESTIONS

(1) Has the NTA Abuja through its focus on Africa Programme been able to checkmate the activities of Western television against the third world media?

(2) Has the NTA Abuja been able to mobilize the support of Nigeria through the focus on Africa to wipe out all social vices and global challenges facing our local media?

(3) How far has the NTA Abuja via focus on Africa to mastermind other institutions in Nigeria to eliminate these global challenges?

(4) Has the NTA Abuja been able to employ adequate manpower resources to meet with the trend of its focus on Africa programme to the nation?

1.6    RESEARCH HYPOTHESIS

For the effective study of this research work, two hypotheses would be tested. Hypothesis is an idea put forward as a starting point for further investigation, and when formulated would either be supported or disapproved.

H1: The NTA Abuja has through its focus on Africa progamme been able to checkmate the activities of the Western television against the third world media.

H0: The NTA Abuja has not through its focus on Africa programme been able to checkmate its activities of the Western television against the third world media.

H2: The NTA Abuja has contributed immensely in projecting the Nigeria media to face the global challenges in news dissemination.

H0: The NTA Abuja has not contributed immensely in projecting the Nigeria media to face the global challenges in news dissemination.

1.7    CONCEPTUAL AND OPERATIONAL DEFINITION

(a) Conceptual Definition:

(i) Challenges: Tasks that must be fulfilled. Ability to meet with the actions.

(ii) Facing: Expectations of the work to be done.

(iii) Nigerian: Refers to the society in a nation. It could be one person or more.

(iv) Media: this is the means communication as radio, TV, Newspapers and magazines

(v) Establishments: To start off a building or house. The foundation base where project could stand

(vi) Dissemination: Sending messages to one another. Ability to reach out to heterogeneous audience.

(vii) Information: As informed. The information could be oral or written. Be inform or informed

(b) Operational Definitions

(i) Challenges: The result obtained after some actions.

(ii) Facing: The achievements of an experience encountered.

(iii) Nigerian: The people to whom the message were focused.

(iv) Media: The ability of the television and other media of communication to create awareness.

(v) Establishment: The perceived message to the audience.

(vi) Information: Well informed citizen.

1.8    ASSUMPTIONS

The Nigerian Television Authority Abuja, like all other television station in the country, should in line with the enabling decrees. Establishing the Nigerian Television Authority (NTA), ensure that services which it provides reflect the unity of Nigeria and the general development and its zone, and the country generally. The assumption is that NTA, Abuja like all other television stations in the country is expected to fulfill these expectations in the discharging of its responsibilities.

It is assumed that NTA Abuja is in position to meet these expectations especially the question of creating awareness and the mobilization of public support towards government programmes, since the enabling decree establishing its protects it to fulfill these expectations.

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