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ATTITUDE OF CONSUMERS TOWARDS NIGERIAN MADE GOODS

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

It is quite obvious to note that political and economic history of Nigeria has great influence on their trade relations as well on the consumption patterns of the people. The trend cannot be ignored by a meaningful study of consumer patterns in Nigeria whole constitutes. This research objectives “Nigerians towards both Nigeria makes goods and the foreign made one in obvious. This trace back to the early 19th century during the Nigeria colonization era by the British, before them, there had not been a specific design of the goods but the Europeans stated by giving their black sentence” already used goods as composition and motivation. However, due to the fact that Nigerians had a positive response motion to the use of goods produced in Nigeria, our colonial masters (British) felt the need to importing foreign goods into the country e.g. (Nigeria) this step, which was taken at a stage led to the development of industries that were engaged in production of the goods. Nigeria are working with those masters, great advantage where gained in the production of these goods and with the advent o independence they set up a manufacturing industry.

Even after the knowledge that was gained and the manufacturer of those goods Nigeria were still having a greater demand for the foreign made ones than that of the locally made ones this continues for a long time until foreign made goods were kept or set aside for occasional use and less important occasion the demand for foreign goods with just for the fact that they are manufactured outside the country (Nigeria) More so, we still go for those goods that locally made but having foreign label as “ made in Japan, made in England and made in France” and the rest of them irrespective of where they were manufactured the demand for foreign made goods was growing geometrically while that of Nigeria made good is more or less below arithmetic progression.

The great affinity to locally made goods that are labeled foreign made is a vivid example of this great demand of the foreign made ones. It could be newly drawn out that the Nigerian need myopic meaning to what exactly the foreign and locally produced manufacture good are. These locally made goods are then seen to far the less effluence or less important in the society. Numerous cited instances clears that the average Nigeria consumer has a relative attitude towards locally made goods and prefer imported ones. However, an urgent and positive stage should be taken to ensure that goods made in Nigeria are given a face-lift or ensure constant patronage.

1.2     PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER

it has more often than not been said that most Nigerians prefer imported product to the Nigeria made equivalent the result is such preference on some Nigeria industries can be devastating and invariable has negative influence on the Nigeria economy in both the short and long one. Hence the preference has become a problem that requires immediate and accurate solution. Despite the adoption of numerous insures ability and consumption of foreign goods the still persisted the study therefore the study therefore the researcher seeks to find out the cause possible solution to them.

1.3    PROBLEMS THAT THE STUDY WILL BE CONCERNED WITH

The greatest difficulty that limited the progress of this study is time it tool a lot of time and energy of explain some of the questions to the illiterate consumers. In order to fill the questionnaires appropriately and more over time given for the study was short.

The cost of reaching consumers and carrying out this research work the researcher was also constrained by the attitude of Nigeria who will never like to help or disclose information on the influencing matters of research whether for academic purpose or otherwise.

In spite all these constraints the researcher did a fined work.

1.4    IMPORTANCE OF STUDYING THE AREA

The importance of this particular work, “attitude of consumers towards Nigeria made goods” (a case study of Enugu Metropolis)

v To know the attitude of Nigeria towards Nigeria made goods.

v To know if really Nigerians prefer Nigerian made good to foreign made one on the reverse

v To know if the Nigeria made is of quality or inferior quality.

v To find out if Nigeria made goods preferable

v To find out the main factors consumers consider before making purchases.

v To determine what Nigeria manufactures would do to direct the preference of Nigerians in Enugu metropolis to locally manufactured goods.

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