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INFLUENCE OF WHO WANTS TO BE A MILLIONAIRE TELEVISION PROGRAMME ON SOCIAL BEHAVIOUR OF THE YOUTHS IN URBAN AREA

INTRODUCTION

1.1       Background to the Study

Television has become a significant social phenomenon in Nigeria and all over the world. Television viewing is believe to generate social forces of undeniable influence. It is assumed the most entertainment mass medium for man, women and children. Television daily programmes which get full attention of the viewers. One might say what impact television is able to inculcate in children. It is because of various plays, music, films, and other shows which are televised everyday. (Zubari, 1992). However, the most important agent of socialization for the development of the child is the mass media. The Mass Media are the different processes that facilitate communication between the sender of a message and the receiver of that message. It plays an important role in the socialization of children. In fact, there are many types of media; these include newspapers, magazines, radio, films, CDs, Internet, and television. These kinds of media, especially television, affect children's and adult's behavior in different ways. Adewumi (1998).

Similarly, television as a major agent of socialization has a great effect on our society today. When watching different TV shows seeing all those actors and actresses with these great figures hurt many people in the society today. In other ways watching TV could be a good thing when an actor or actress is on TV in different shows or music it could bring many good things like being a role model for an adolescent teenager who wants someone to looks up too. Having these agents is a great guideline for people who want to start with a great start with their children or wants to be a good communicator. The average family in the Nigeria has at least one television turned on for at least seven hours a day. Television is the biggest mass media in a country and has positive and negative aspects.

There are some programs which are very helpful with lots of information for the children. For example; AIT and Silverbird T.V, have some good programme called "Dora, the Explorer". Children can learn to speak so many educative programme and also do things such as singing, standing up and pronouncing words in English.

            On the same channel, there is also a program called "Blue's Clues". In this program, children learn how to think, sing and discover clues. When children watch these programs, they are not the same people anymore because they can become more knowledgeable. These programs are very good because they change children's minds and make the children different from what they were before.

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