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A PRAGMATIC STUDY OF NEWSPAPER COMIC STRIPS: AN EXAMPLE OF “EFE AND JUDE”

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Newspaper comic strips have long been a beloved and integral part of popular culture, providing readers with daily doses of humor, wit, and social commentary. These succinct visual narratives, often accompanied by clever dialogue, have the unique ability to captivate audiences of all ages and backgrounds. In this pragmatic study, we delve into the fascinating world of newspaper comic strips, using the popular strip "Efe and Jude" as a prime example to examine its various pragmatic aspects.

Comic strips serve as an important medium for communication, conveying ideas, opinions, and emotions through visual storytelling. They possess a distinct language and structure, combining images and text to create a narrative that resonates with readers. "Efe and Jude," a prominent comic strip that has graced the pages of a leading newspaper for several years, serves as an ideal subject for analysis due to its popularity and widespread readership.

The aim of this study is to explore the pragmatic dimensions of "Efe and Jude" by examining the ways in which it engages readers, communicates messages, and reflects societal values and norms. Pragmatics, as a subfield of linguistics, focuses on the study of language use in context, analyzing how language functions within social interactions. By applying a pragmatic lens to this particular comic strip, we can gain valuable insights into the intricate dynamics between language, humor, and culture.

One of the fundamental aspects of comic strips is their ability to elicit humor. Humor is a complex and multi-faceted phenomenon, and comic strips employ various linguistic and visual strategies to generate laughter. The study of humor within the context of comic strips involves examining the role of wordplay, irony, puns, and other comedic devices. By analyzing the humor in "Efe and Jude," we can uncover the underlying mechanisms that contribute to its comedic effect and evaluate the ways in which humor is constructed within the strip.

Moreover, comic strips often serve as a platform for social commentary, offering a satirical lens through which societal issues, norms, and values can be observed and critiqued. Through the medium of "Efe and Jude," we can explore how the strip engages with contemporary social and cultural issues, such as gender dynamics, politics, and interpersonal relationships. By examining the comic strip's portrayal of these topics, we can gain a deeper understanding of the ways in which they are addressed, challenged, or reinforced within society.

Additionally, the linguistic and visual choices made by the creators of "Efe and Jude" contribute to its overall effectiveness as a communication medium. The strip's format, visual design, and language use play a crucial role in