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CHAPTER ONE

INTRODUCTION

1.1. BACKGROUND TO THE STUDY

Promotion is simply defined as an act of placing a worker or moving him to a more important job or rank in a company or organization.  Some things are attached to the promotion of workers such as incentives, increased allowances and salary packages, accommodation, drivers, messengers and company cars. The sole purpose of promotion in any business organization is to motivate the workers towards achieving organizational goals.  Certain job positions with excellent promotion prospects have been the objects of hot pursuits and desires of workers in any business organization. The advancement of an employee from one job position to another job position that has a higher salary range, a higher job title and often more and higher level job responsibilities is called a Promotion.  Sometimes a promotion result in an employee taking on responsibility for managing or overseeing the work of other employees.  Decision making authority tends to rise with a promotion as well.  Visually, a promotion moves an employee’s job up one level on an organizational chart. (Heathfield, 2011).

Promotion is viewed as desirable by employees because of the impact a promotion has on pay, authority, responsibility and the ability to influence broader organizational decision making.  Promotion raises the status of the employee who receives a promotion which is a visible sign of esteem from the employer (Heathfield, 2011). Promotion is a form of recognition for employees who make significant and effective work contributions.  Consequently, a dilemma arises in organizations since repeated promotions generally place on employee in a management role. Employers are challenged to provide alternative career paths for employees who deserve the benefits and recognition provided by a promotion but do not aspire to manage the work of other employees.

Individual contributors must be eligible for promotions that recognize and reward their role as contributors.  Promotion is a powerful communication tool about is valued within an organization.  Thus, a promotion must be available to employees who pay any role in the contribution of work and value. People will be persuaded to give their best in their jobs if they are motivated through promotion.  To be motivated means to be moved to do something. Excitement, interest and enthusiasm towards are the primary components of job satisfaction and to motivate those rendering better services to the organization. Promoted workers are easily moved to pursue after organizational goals and objectives.

Guinness Nigeria Plc. is an outstanding example of industry that came from abroad.  The Ikeja Brewery was the third Guinness Brewery to be built and the first to be built outside the United Kingdom and Ireland.  In 1939, the second Brewery was established in London.  In the late 1940s and 1950s, Nigeria became the best Guinness overseas market.  Guinness stout has been produced in Nigeria since December 1962 and the company is providing employment for approximately 4500 Nigerians.  The company also has a complex and modern organization for marketing Guinness Stout and Harp.  Training for more responsible position is continually being carried on in all aspects of company’s activities. The research work examines the importance of employee promotion in business organizations using Guinness Nigeria Plc. as a case study.

1.2.  STATEMENT OF PROBLEM

In most organizations, particularly the business organizations the issue of employee promotion has become a controversial issue between the management and the personnel.  Some workers whose promotion are long overdue were either unnecessarily denied and delayed.  As a result of this career aims were aborted and organizational goals and objectives were hindered in a retrogressive manner.

1.3.  RESEARCH QUESTIONS

1. How will promotion motivates individuals towards having more interest in their jobs in Guinness Nigeria Plc.?

2. How will promotion motivates individuals towards having job satisfaction in their jobs in Guinness Nigeria Plc.?

3. How will increased salary package that followed promotion motivate individuals towards rendering better services in Guinness Nigeria Plc.?

4. How will individuals placed on higher ranks after promotion be motivated to pursue after organizational goals and objectives in Guinness Nigeria Plc.?

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