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FACTORS INFLUENCING THE ATTITUDE OF FEMALE STUDENTS TO BUSINESS STUDIES

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Business studies are generally seen to be more theoretical, conceptual and academically more than the new vocationally focused applied business. The applied business course has much practical emphasis. This is in line with the secondary education. At the university level in many countries, its study combines accounting, economics, finance, marketing and organizational behaviour. However, these topics are taught somewhat differently depending on which board the examination.

The study of business took its sound footing right from the beginning of 20th century when curriculum planners and educators developed strong interest in the study of business in schools.

In Nigeria, senior secondary school, many subjects are being offered among which are business subjects which include commerce, economics, book-keeping, type writing, shorthand and mathematics.

According to Williams {1986} “the most notable areas of need for improvement is the pedagogical and other related aspects of business education with special reference to females”. She is of the view that females in the world from the ancient time have always been regarded as being inferior to males in all facets of life. According to her, if women are given a chance they can lead the men to achieve great heights.

In the area of business specialists, educators, women tend to have larger numerical strength while relatively few men are known to be highly qualified as business educators. This is almost an accepted view by every men that women should always dominate the field of business education.

As a result of the above, female students in our institutions of learning have tended to develop very poor attitude to the studies of business education. It is against this background that this study is intended to investigate the factors, which affect the attitude of female students to business studies.

STATEMENT OF PROBLEM

Business is studied in almost all primary school, secondary school and higher institution of learning. In most cases both males and females are exposed to business education classes. However, it is unfortunate that female students tend to dominate business classes in that more of them enter in for business subjects at the West African school certificate level, consequently, most females left the secondary school as capable hands for further studies in the business. This continues over in the universities, and more female tend to register for the business where as percentage of male students in the universities and college of education register for sciences for instance, in the university of Benin, eventually all the science education programmes, education, physics, education, chemist4ry, education mathematics, and education biology, male students tend to dominate the female students at least numerically.

The problems are that this trend for male dominations in the sciences has continued to grow from year to year and it seemed as if it is an accepted phenomenon. But naturally, there is known biological differences between male and female students associated with their performance in business courses, which tend to support males dominance in the field of science education. There is a feeling by some people that female students in institutions of learning in Esan central Local government area of Edo State are not serious in business studies. But there has not been any known empirical study that investigated the factors responsible for this fact. This study is to identify the factor which influences the attitude of female students to business studies in Esan Central Local Government Area of Edo State.

1.3             RESEARCH QUESTIONS        

1.  What is the attitude of female students to business subjects?

2.  What are the factors that influence female student’s attitude towards the study of business subject? 

3.  Is there any significant relationship between practical lessons and attitude of students towards business subjects? 

4.  Has career preference any influence on the attitude of female students towards business subjects.

5. Do incompetent business teachers influence the attitude of female students towards business subjects?

1.4             PURPOSE OF THE STUDY

The purpose of study is to identify the factors which influence the attitude of female students to business studies in Esan Central Local Government Area of Edo State.

This study will:

1.  Find out if availability of equipment and textbooks for teaching and learning in secondary schools can influence female’s student’s attitude to business subjects.

2.  Determine whether business practical lessons affect the attitude of female students to business subjects.

3.  Find out whether career preference has any effect on the attitude of female students towards business education.

4.  Determine whether incompetent business teachers influence the attitude of female students towards business studies.

5.  Determine whether parent’s educational background affects the attitude of female students towards business subjects.

6.  To determine whether teacher’s motivation can increase student’s interest in business subject.      

1.5             BASIC ASSUMPTION

It is assumed that the female attitude to business studies is conditioned by their perception of business subjects. Also that the female students choice of business subject varies from student to students, given diverse interaction variables, socio-status, educational and even personal factors.

1.6             SIGNIFICANCE OF THE STUDY

The study, influencing female students attitude to business studies in esan central local government area of Edo State will help reveal some of the factors which influence female attitude to business studies courses. It helps students improve their attitude. Also help curriculum planners identify areas of emphasis in the planning of business study curriculum. Not the last, it will serve as a basis for further research.

It will help business studies identify areas of concentration in business studies.

1.7             DELIMITATION OF THE STUDY

The study population is made up of all the forty-one secondary school in Esan Central Local Government Area of Edo State. These schools are made up of 25 mixed schools, 10 girls schools and 6 boys schools. Out of these, a random sampling of 10 schools which consists of 4 girls schools, 3 boys schools and 3 mixed schools were selected.

The research subjects are made up of senior secondary two (SSII) students and some heads of department of business subjects in the selected schools in Esan Central Local Government Area of Edo State.

1.8             DEFINITION OF TERMS

Attitude: this is an acquired disposition to respond in a certain way towards an object or situation.

Business: are these activities that provides good and services needed by the people for the purpose of profit making.

Business subject: these are subject that introduce students to produce product, buy and sell good or provide some kinds of services in other to earn profit. These subjects include. Business study economic, commerce, vocational and technical studies art craft, marketing and organization be.

Urban schools: school located in settlement where amenities such as pipe borne water, electricity, recreational centres, good road etc are available like local government head quarters.

Rural schools: school located in settlement where the above-mentioned social amenities are not available.

Mixed schools: An institution made up of both boys and girls in post primary level.

Signed schools: an institution of learning made up of either boys or girls only still in the post-primary level.

Qualification of teachers: teacher who has the necessary ability experience and knowledge in the subject area

Education: is a process of teaching, training and learning especially in schools or colleges to improve knowledge and develop skills.

Career: job or profession that someone has been trained for and intend to do for several years.

Preference: preferring one thing more than any thing else.

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