AN ANALYSIS OF GRAPHO-SYNTACTIC ERRORS IN THE LANGUAGE OF ADVERTISING IN NIGERIA
ABSTRACT
This study was carried out to investigate grapho-syntactic errors in the language of advertising in Nigeria. The purpose was to find out the nature, types, and causes of these errors of writing, which included spelling, punctuation, agreement, omissions and wrong tense usage that occur in the advertisements in the electronic and print media in Nigeria. The advertising materials used were inscriptions on hoardings, posters, newspapers, magazines and motor vehicles. Public announcements on television were also used. The data were collected from the major cities of Anambra State i.e. Awka, Onitsha and Nnewi, which represent the major commercial centres that habour more abundantly sources of these data. Different national newspapers and magazines were selected on daily bases for a period of three weeks and used for the study. Unstructured interviews were administered to artisans who had incidences of such errors on their hoardings. Questionnaire was also administered to professional advertisers to find out whether they were aware of such errors and whether these errors served any specific purposes. The findings revealed, among other things, that grapho-syntactic errors were mostly due to the incomplete mastery of the English language which is the language of the media in Nigeria; that the level of education of advertisers correlated with the quantity and nature of the errors; that some of these errors were caused by interference from the first language of the advertisers; that some of these forms were regarded as aspects of Nigerian English; that some advertisers intentionally used erroneous but popular forms to draw attention of the potential clients. Finally, teaching of spelling and calligraphy well in, especially, the early formal education, encouragement of the use of the dictionary, and proper teaching and learning of grammar had been recommended for the reduction of these errors.
|
How do I get this complete project on AN ANALYSIS OF GRAPHO-SYNTACTIC ERRORS IN THE LANGUAGE OF ADVERTISING IN NIGERIA? Simply click on the Download button above and follow the procedure stated. |
|
I have a fresh topic that is not on your website. How do I go about it? |
|
How fast can I get this complete project on AN ANALYSIS OF GRAPHO-SYNTACTIC ERRORS IN THE LANGUAGE OF ADVERTISING IN NIGERIA? Within 15 minutes if you want this exact project topic without adjustment |
|
Is it a complete research project or just materials? It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data |
|
What if I want to change the case study for AN ANALYSIS OF GRAPHO-SYNTACTIC ERRORS IN THE LANGUAGE OF ADVERTISING IN NIGERIA, What do i do? Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
How will I get my complete project? Your Complete Project Material will be sent to your Email Address in Ms Word document format |
|
Can I get my Complete Project through WhatsApp? Yes! We can send your Complete Research Project to your WhatsApp Number |
|
What if my Project Supervisor made some changes to a topic i picked from your website? Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
Do you assist students with Assignment and Project Proposal? Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
What if i do not have any project topic idea at all? Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373 |
|
How can i trust this site? We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe! |
