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THE EFFECT OF MOTIVATION ON STAFF PERFORMANCE (A CASE STUDY OF JEMOK PURE WATER INDUSTRY, ASABA)

CHAPTER ONE

INTRODUCTION

1.1  BACKGROUND OF THE STUDY

In the world today, business is the most essential word used by all. It enables living. Every good business today tries to satisfy its customers in order to achieve its specific goal. This objective cannot be achieved without essential human and material resources, which are the major tools, needed to achieve this objective. The efficiency on job performance of these human resources (manpower) cannot be over emphasized. Several authors in Business administration and organizational management have stressed the concept of efficiency on job performance.

According to the Oxford Advance Dictionary (2000), efficiency is that state of quality of being able to produce or perform a desired or satisfactory result. It is the maximum input of effort geared towards achieving a set out objective. For one to put his/her best for efficiency he/she needs to be appreciated, recognized or praised. According to Berelson et al, “more is an inner state that energizes, activates, or moves, (hence motivation) and that directs or channels behaviour towards goals. Motivation is a general term applying to the entire class of drives, desires, needs, wishes and similar forces (Koontz et al 2003). Motivation as “a drive, weapon or tools which facilitates one’s instinct towards achieving an effective and efficient job performance.

According to our course manual on psychology, “human motives are based on needs whether consciously or unconsciously felt. Some are primary needs: such as the physiological requirements for water, air, food, sex, sleep and shelter. Other needs may be regarded as psychological needs which are secondary needs: self-esteem, status, affiliation with others, affection, giving accomplishment and self- assertion.

1.2  STATEMENT OF THE RESEARCH PROBLEM

The problem in Jemok pure water industry is how workers can be motivated in order to achieve an efficient and effective job performance. The interest of this study is to find out how or whether they are motivated. Since workers still have blood flow in their vain, as human, they need to be encourage by management in form of high salaries/wages, promotion, training, feeding allowances/food subsidies etc. Abraham Maslow tried his best by raising some schools of thought in order to find out what increases output, until he finally landed at motivation.

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