EFFECT OF ADVERTISING AND SALES PROMOTION ON SALES VOLUME

Format: MS WORD | Chapter: 1-5 | Pages: 69 | 10483 Users found this project useful | Price NGN5,000

EFFECT OF ADVERTISING AND SALES PROMOTION ON SALES VOLUME

ABSTRACT

This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important tools that the Nigeria beer industry can not do without because it is rock on which the industry operates. Advertising and sales promotion help to maintain market share, and build up preference within consumers thereby boosting consumers loyalty and patronage. Advertising and sales promotion as a concept can be defined as the activities used by marketer to communicate to consumers in orderr to influence and induce them to buy.

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Project information

Project Price

NGN5,000
Number of Pages

69
Number of Chapters

1-5
Additional Content

Abstract and Table of Content

EFFECT OF ADVERTISING AND SALES PROMOTION ON SALES VOLUME

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