Sapso (1975, p. 9) opined; “there is little doubt among trade men and merchants to make good their waves, has had on existence almost as long as the customs of buying and selling, and it is but natural to suppose that advertisement in some shape or form have existed not only from time immemorial, but almost for all time”.
Anyone living and working in any modern day society today is directly or indirectly under the influence of advertising, as businesses (domestic and trans- national) have tapped and ceaselessly benefited from the visibly roboust economic rewards that accrue, steady, sensible, communicative, persuasive and convincing advertising whether through the media (electronic and print) or through marketing drives from personal relations, the fundamental imitative has always been, getting goods, products and services through to the largest and
smallest demography of consumers at optimum costs with maximum profitable benefits.
Unique products and service delivery alone this days as enterpreneually standard and convincing to customers as they might seem, has been proven not enough for the ever evolving “consumer service provider” traffic especially in advanced and developing countries like Nigeria, where radio and television viewership and listernership has astronomically enlarged respectively.
The hospitality industry, hotels to be precise, need not lag behind the blazing and beneficial trends of advertising.
The (Hotels) have employed intensive ways to get their product and services known to not only their steadfast local customers, but also to visitors and whomever is in need of such as the need arises. These string of advertising drives are geared towards appetizing the perchant of the consumers and are systematically funded by the company, depending on the strengthen of its financial muscle. Most often determined by the annual budget allocation to advertisement.
In Enugu, the Coal City, the hotel industry is undoubled by one of the most influencial non-civil service business employing over an average of 20 workers in the state with a population of less than 4 million people. Hotelling is a good and tangible employer of labour, fuelling up to a staggering 10% of the state economy, according to trade invest Nigeria (2011).
These figures point to the importance of this hospitality industry in the state, so getting across to the 4 million people through advertisement in the electronic media should have a chain or feedback effect on the financial figures of any good hotel in an ideal location, with an array of modern facilities and a good management.
Top Rank Hotels, a three block hotel, located at No 1 Hill View Independence Layout at the popular Enugu State Broadcasting Services (ESBS) Junction is a well finished edifice that stands conspicuously apart when it comes to Independence Layout. As a three star hotel, employing more than 50 staff, managers inclusive, it boasts of state of the art decor, contemporary style bedrooms, complimentary wireless high speed internet access. Fitness room, constant power supply, swimming pools with 216 well appointed and furnished rooms and suites, suitable of all tastes and budgets.
Conventionally a hotel generates profits from lodging budgets, hosting events in Halls like conferences, social gatherings food and
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