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INFLUENCE OF COMMERCIAL NEWS ON JOURNALISM PROFESSION IN NIGERIA

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

In the ever-evolving landscape of global media, the nexus between commercial news and the journalism profession has become a focal point of scrutiny and discussion. Nowhere is this dynamic relationship more palpable than in Nigeria, a country with a rich tapestry of cultures, a diverse socio-political landscape, and a burgeoning media industry. The influence of commercial news on the practice of journalism in Nigeria is a multifaceted and complex phenomenon that warrants exploration, analysis, and understanding.

As the fourth estate of the realm, journalism plays a pivotal role in shaping public opinion, fostering accountability, and upholding the principles of democracy. However, the advent of commercial news outlets, driven by market forces and economic imperatives, has introduced a myriad of challenges and opportunities for journalists in Nigeria. This intricate interplay between commerce and journalism necessitates a nuanced examination of the consequences, ethical considerations, and the broader impact on the profession.

The economic landscape of media in Nigeria has witnessed a seismic shift, with media outlets grappling with the need for financial sustainability in an era of digital disruption. As traditional revenue models wane, commercial imperatives increasingly infiltrate the newsroom, raising questions about the extent to which market forces compromise journalistic integrity. In this context, it becomes imperative to delve into the ways in which the financial interests of media organizations intersect with the ethical responsibilities of journalists.

The influence of commercial news on journalism in Nigeria is not confined solely to economic considerations. The power dynamics inherent in media ownership and control play a pivotal role in shaping editorial decisions, content prioritization, and the overall narrative that emerges from newsrooms. The concentration of media ownership in the hands of a few powerful entities can give rise to concerns about the potential for undue influence on the dissemination of information and the public discourse at large.

Furthermore, the competitive nature of the media industry in Nigeria, driven by the quest for higher viewership, readership, and online engagement, has ushered in an era where sensationalism often takes precedence over substance. The race for breaking news, often fueled by the need to attract advertisers and retain audience attention, raises critical questions about the balance between accuracy, fairness, and the imperative of capturing audience interest. This evolution of journalism towards a more entertainment-oriented model challenges traditional notions of the fourth estate as a watchdog and guardian of public interest.

In addition to the economic and editorial dimensions, the influence of commercial news on journalism in Nigeria extends to the very fabric of journalistic practices. The pressure to generate revenue can lead to an increased reliance on sponsored content, blurring the lines between news and advertising. This poses ethical dilemmas for journalists who must navigate the delicate balance between serving the public interest and meeting the financial imperatives of their employers.

As we embark on a comprehensive exploration of the influence of commercial news on the journalism profession in Nigeria, it is crucial to acknowledge the diverse perspectives that shape this dynamic relationship. Journalists themselves, media owners, policymakers, and the audience all contribute to the complex interplay of forces that 

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