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ROLE OF CONTINUITY ANNOUNCER ON SUCCESS OF BROADCASTING STATION

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

The history of the media in Nigeria is a very unique one. Pioneered by the efforts of private individuals, it enjoyed patronage and acceptance by many Nigerians, especially the educated ones. Right from the advent of Iwe Irohin in 1859, the Nigerian media emerged as a viable source which has often times stood as the voice of the voiceless Nigerians. The importance of the Nigerian media in the development of the Nigerian state became more prominent in the struggle by the Founding Fathers of Nigerian nationalism against the continuous British colonial rule and imperialism, right from the emergence of political parties in Nigeria and up till about 1944. As the agitation gained momentum, the colonial government initiated a process of tactical pull over through negotiation with the emergent yet fragmented political class; the media took a front seat and status in the struggle as the mouthpiece of the anti-colonial struggle. In playing this role, the media and individual journalists were exposed to all forms of vicissitudes and punishment by the colonial authorities.

            The Nigerian press has indeed established itself as a strong force in the information sphere and this was maintained during the oppression days of the military juntas in the country, and was also instrumental in the enthronement of democratic governance in the country in 1999. Unlike the history of the press, the origin of the broadcast media in Nigeria took a different twist. According to Adeseye and Ibagere (1999:100) the establishment of a relay station in Nigeria by the British Broadcasting Corporation in 1932 was meant to serve different interest. Chief of which was to mobilize Africans and Nigerians to fight a common enemy-Germany and also to serve the interest of the British minorities in the country. This testimony is in sharp contrast to that of the press which though started by a non-Nigerian, but was generally meant for the information, education and entertainment needs of Nigerians. Since the inception of the broadcast media in Nigeria, it remained exclusively with the government until the government of General Ibrahim Babangida deregulated the industry, thereby giving private individuals the opportunity to own and operate broadcast stations.

Broadcasting, is an electronic transmission of radio and television signals that are intended for general public reception, as distinguished from private signals that are

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