THE EFFECT OF AKBC TV PEAK MILK ADVERTISING ON THE CONSUMERS BUYING HABIT
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF STUDY
Over the years, Nigerians has knowingly and unknowingly indulge in the business of advertising in so many ways. Some would announce the availability of product and types of goods through slogans and songs while some would place symbols in front of their houses to indicate the availability of such goods in that area. When tracing the history of advertising in Nigeria before the arrival of the while men, we will discover that some primitive ways of advertising were used such as, hawking town criers and display but fortunately for Nigerians, the modern advertising evolve in 1839 and later became a commercial business in 1928.
Apcod (Advertising practitioners council of Nigeria) in its code of advertising practice defends advertising as a form communication through media about products, service or ideas paid for by an identified sponsor. Following this definition of advertising, we will discover that AKBC television as a media, has offered persuasive selling information to the public about peak milk product which is always paid for by friesland company WAMCO Nigeria Plc (Sponsor).
Since television is a broadcasting media that can produce sound and pictures, AKBC television offers the audience the opportunity of seeing, knowing and learning about the product (peak milk), they wish to go for. A also gives the viewers the directive on how to use the product. It states how beneficial product will be to the consumers. Some of products are seen and regarded as the best at times not because of its qualitative nature but at times because through television advertising, it has seen, known and also have the ability to get the consumers attention, interest and as well as making to have desire for the product over others.
When looking at the market today, we will discover that there are varieties of milk which peak will happens to be one of them and
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