Select Currency
Translate this page

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL

Format: MS WORD  |  Chapter: 1-5  |  Pages: 82  |  1852 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE COMPLETE PROJECT

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL

 

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Marketing has become the basic element of development in the Nigerian economy because it involves production and consumption of goods, services and ideas. Through the activities of production and consumption, individuals obtain what they need and want for satisfaction. The main objective of marketing is to produce goods and services efficiently to meet the needs and desires of customers, and to do so at a profit.

The level of consumption of goods and services sometimes depends on how the goods and services are marketed. Marketing has been defined by American Marketing Association (1985) as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Marketing concept holds that the key to achieving organizational goal is being more effective than competitors in creating, delivering, and communicating.

According to Obi (2002), marketing is the performance of business activities that direct products and services from producer to consumer or user to satisfy customers’ demand and accomplish the company’s objectives. Obi further explained that marketing consists of a large number of business activities which include gathering product information, designing and developing, packaging, transportation, advertising and selling.

In the same vein, Kotler (2003), viewed marketing as getting the right goods and services to the right people, at the right place, at the right time, at the right price, with the right communication and promotion.   Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2007).

Kotler and Keller (2009) defined marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customers relationships in ways that benefit the organization and its stakeholders. Marketing as defined by the authors aforementioned involves production and consumption of goods and services to satisfy wants and needs. Therefore the concept of marketing adopted for this study is as defined by Kotler (2003).

Kotler defined marketing as getting the right goods and services to the right people at the right place at the right price with the right communication and promotion.   Marketing therefore, involves the activities that link the products or services of a business to its customers. These activities include production of quality goods/services, distribution of the goods/services to the expected customers, disseminating information about the goods/services through appropriate media and setting the goods at affordable prices to the target market (a target market is the customers a company wants to sell its products and services to). 

  DOWNLOAD THE COMPLETE PROJECT

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Abdulrahman Jibrin
Nti Abaji
Nice one work prompt delivery tanx
Very Good
JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
Abdulrazak Bello Marsha
Usman Dan fodio University
It was quite a better guide for project and paper presentation purpoting. Many thanks.
Average
Uduak From Uniuyo
IProjectMaster is the best project site for students. Their works are unique and free of plagiarism!
Excellent
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!