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RESEARCH AS INSTRUMENT OF ORGANIZATION EFFECTIVENESS (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC ENUGU)

ABSTRACT

This project was carried out with sole aim of identifying why and how “Research is an instrument of organizational effectiveness using Nigeria Bottling company Plc Enugu as a case study. For oral interview questions were used to guide the study. The oral interview questions were as follows. Has research had any important role to play in the efficiency, growth and development of the organization? What are those factors that affect the research? Should research be of only scientific approach? Should research workers works base only within the organization or across the organization? A sample of fifty (50) respondents were used to represent the entire population of the Nigeria Bottling company Plc, managers, Researchers and other works comprise the respondents of the interview. Oral interview provided the sources of data for the study, percentages were used to analyse the data.  The data collected were presented with the use of while setting up research department, organizations are advised to position it in a way it will be communicating adequately management information system. As this helps a lot in retaining information and collection of external information that will help the company in research and other-wise.

CHAPTER ONE

INTRODUCTION

Research as the oxford advanced learners dictionary puts it, says that it is a careful study of a subject, especially in order to discover new fats or information about it. The instrumentality of research as an organization effectiveness cannot be over emphasis. Research has kept so many companies in market.  So, it has been the back bone of every successful company. A company like Nigeria Bottling Company for instance cannot under estimate the importance of research. They themselves are on epitome of research with research they were able to determine ways of running the company with less cash and to be able to maximize profit also to increase their production efficiency.

Research goes beyond the scientific aspect of the company, it transcends  beyond the boundary of their laboratory brings up a new  product the marketing should be able to research and come up with a new way of telling the consumers that their new product is good even better, and also coming them to in most their  money in it. We all know that changes is the only thing constant so without research we will not be able to adjust and know along with the inconsistent market. Nigerians are eager for new and improve method or products and only research can make it a possibility.

Management and research should be referred to as the body and soul of organization because without it (research) the tendency growth of any organization will be too low.

1.1       GENERAL BACKGROUND OF THE SUBJECT MATTER

There have been many definitions of the term “Research”, but the one the researcher is going to use in this work states that “Research is the systematic and scientific method of finding solutions to a problem. From the definition above, we take the problem to means, a situation where there is an established difficulty without any immediate remedy. It also means some malfunctioning of a part of a system. A problem can  also mean anything that impedes the smooth running of a system or anything of interest to carryout investigation on. It can be positive or negative. A problem is said to be positive when the course of interest under study is advantageous to the company.

Example, why people prefer coca-cola to other products.  It is also negative when the problem is tarnishing or  deteriorating the smooth running of the organization, example, why there is decrease in the sales PF “sprite”. Many organizations after formation or birth go off or folds or sometime are unable to grow and develop financially, economically and otherwise.

These problems are as a result of many causes in which lack of or ignorance of research work is one of them.  On the other hand, when well viewed it would be noticed that research work is of great benefit because it exposes the organization missing links. Research is also most effective when carried accordingly, that is, it must be purely systematic and scientific an nature. Research as a discipline also helps to make new discoveries because the researcher must have gone through all necessary requirement to note what to do and what ought not be done.

Infact, management and research should be referred to as the body and  soul of organization because without it (Research), the tendency of the growth of any organization will be two low research supplies management with data, which reduces the risks in decision making thereby enhancing the chance of success. This project is designed to meet the needs of such vital benefits and loopholes  of research using Nigeria bottling company Plc. Enugu as a case of study.

The nature of this work requires theoretical approach and analysis which will cover such dimension as.

1.  The influence of information on research in organization.

2.  Research and management as an inseparable body

3.  Lack of understanding that creates problems between management and researchers.

Information is said to be the life-wire of every business. It also has a vital role to pay in organization research work.  It is also said that “to manage information is to manage business well” (Marion). Some internal information of the organization are; Answers from questionnaire within the organization, oral interview of workers, past records etc. external information may include; field survey, population survey, market survey competitions or other organization records.

Research and management as an inseparable body, ‘in any organization, the main duty of management is decision making and any decision made is based 80% on the research findings. What to produce and how to produce. Even the distribution aspect of it, will be determined by the research work. Lack of understanding creating some problems between management and researchers. Management lays the following blames on researcher.

i.  That research is not problem oriented it tends to provide plethora of facts but, not actionable projects.

ii.  That researchers die too involved with techniques and they appear to be reductant to get  involved in management problem”

iii.  Research has shown vague, and questionable validity.

iv.  Research cannot communicate, they do not language of management.

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