Select Currency
Translate this page

AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING

Format: MS WORD  |  Chapter: 1-5  |  Pages: 75  |  3155 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE COMPLETE PROJECT

CHAPTER ONE

 INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Of the five human senses, sight undoubtedly has the most powerful effect on consumer perceptions. The famous Greek philosopher Aristotle indicated that all perceptions are triggered by witness. The research of Linstorm (2005) also revealed that 83% of human beings use sight as the receiver to obtain messages among the five senses.

Gob’e (2001) considered sight the most noticeable sensing tool in humans. Human beings have a direct reaction to color and shape; hence, designers utilize color traits to enhance the sight memory of brands and improve the ability to identify brands.

Colors are embedded with messages and can trigger special reactions between the central nervous system and the cerebral cortex. The seven second color theory in marketing, proposed in the 1980s in Europe, indicates that consumers experience their first impression of sight memory for products within 0.67 seconds.   The first impression dominates 67% of the purchasing process which comes from colors. That is, humans memorize and recognize the color and shape of a product within seven seconds. 62% of people associate product brands via colors after watching a three-second (Perry and Wisonm, 2003).

According to Thomson Dawson (2013). Color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand. Effective and comprehensive brand strategy must consider the critical importance of color. Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience.

 Thomson Dawson (2013). Color is the very first perception customers will have with your brand, and along with perception comes a whole host of emotional associations.

The color of your brand is an essential character in your brand’s story. When choosing a color to represent your brand, you must think far beyond your personal, subjective preferences.

However, visual perception is the primary sense humans have for exploring and making sense of their environment. Colors trigger a diverse set of responses within the cerebral cortex of the brain and throughout the central nervous system.

The proper perception of color has been one of the key drivers of human evolution. If color is that important to human evolution, just think how important it is to building the value of your brand.

Once we humans identify a color, we instantly have a chemical reaction in our brain that produces an emotional response. This response triggers a multitude of thoughts, memories and associations to people, places and events. Color affects us in profound ways. Our brains are designed to respond to color. This all happens instantly under our conscious awareness.

Olayinka S. O. (2010). Observes that color is nothing more than the reflection of certain light waves picked up by your optic nerve, transmitted through nerves to your brain. Color doesn’t really exist; it’s only its reflection. Within our conscious minds, we have all been predisposed and indoctrinated to give meanings and feelings to particular colors within the context of what the culture at large values.

These cultural associations to specific colors need to be a big driver of your strategic and creative decisions when forming the foundation of your brand’s identity in the marketplace. For the purpose of this study we shall use the vanguard news paper as a case study.

1.2    STATEMENT OF PROBLEM

         Most news paper companies have a very poor colour presention;  Colour representation through the multiple use of colours intensifies the attention catching of the readers in advertisements. However it is associated with certain problems.

The use of colours work as a trick in advertisement. In essence, the product seen, colourful and attractive may not have good quality. Despite the fact that full colours of a product in advertisement is attractive, it might be as well deceitful in the sense that the product actually does not reach expectation. (quality).

Stressing further, because of the huge amount involved in colour representation, advertisers want to find out if the outcome justifies the efforts. In other words, it affects the buyers due to the high price of the product.

By and large, colour representation of a product is a distraction to attention, being that readers are influenced over a product which ordinarily they would not like to buy.

Moreso, some readers are increasingly conscious of their taste, and in order to have better value for their money, tend to choose the right product that will satisfy their unique, not withstanding the colourful advert of the product.

  DOWNLOAD THE COMPLETE PROJECT

AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Musa From Ahmadu Bello University
Thank you iprojectmaster for saving my life, please keep it up and may God continue to bless you people.
Excellent
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Abdulrahman Jibrin
Nti Abaji
Nice one work prompt delivery tanx
Very Good
Peace From Unilag
I cried not knowing how to go about my project but the day i searched online and saw iprojectmaster, i called and got my full project in less than 15minutes, i was shocked!
Excellent
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Abdul Mateen Iddrisu
UDS
At first I taught is a site full of fraudsters until I saw my project in my Gmail after my payment.. THANK YOU IPROJECTMASTER and May God the almighty bless u guys abundantly
Excellent
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Abdulrazak Bello Marsha
Usman Dan fodio University
It was quite a better guide for project and paper presentation purpoting. Many thanks.
Average
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!