AN ASSESSMENT OF MASS MEDIA ROLES IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA
ABSTRACT
The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women has been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, some women have been forced to accepts that their major role should be in the kitchen. Today, women in Nigeria are quickly realizing their supposed role in the society. More educated women are now speaking out against the injustice being meted out to the women folks. At that point, thermal which the mass media is supposed to play comes in. as a good agent of socialization, the mass media which concepts the radio, television and the press is expected to champion the campaign for women employment. Being the case, I researched and evaluated the attitudes, contributions and problems of the mass media towards this direction. I also gave useful suggestions on how best the mass media should go in order to succeed in this worthy campaign for women employment.
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