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BROADCASTING MEDIA AS MEANS OF DISSEMINATING AGRICULTURAL INFORMATION

Abstract

The research apprises broadcast media as means of disseminating agricultural information to the farmers in Obokun Local Government area of Osun State.  In a country like Nigeria, Malaysia and India, where literacy level is low, the choice of communication media is of vital importance. In this regard the television and radio are significant, as they transfer modern agricultural technology to literate and illiterate farmers alike even in interior areas, within short time to enlighten farmers on the use of various technologies to boost agricultural development. In this paper, an attempt is made to deal about the importance of radio and television and their effect in the field of agriculture through sound communication. Diffusion of innovation, agenda setting theory and source credibility theories were used to justify the relevance of the broadcast media in agricultural information especially to the rural dwellers. However, the researcher adopted survey method in carrying out this research with 100 administered questionnaires to the selected respondents within the council area via multi-stage sampling technique. The data collected were analyzed and interpreted using descriptive statistics. Findings show that the people of Obokun local government are having access to at least two (2) television stations and at least 3-4 radio stations. Larger percentage said they listen to agricultural progrommes on broadcast media to some extent. Radio and television should mobilise community to the best agriculture practices through appropriate message and information needed to boost agricultural awareness among people while it is also expected of the broadcast media translate agricultural information into users local language that farmers can digest and understand.

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

In the modern age of information and connectivity, the role of broadcasting media has evolved into a powerful tool for disseminating knowledge across various domains, with agriculture being no exception. The fusion of technology and agriculture has paved the way for innovative methods of sharing vital agricultural information, contributing significantly to the growth and sustainability of this crucial sector. Broadcasting media, encompassing radio, television, and more recently, digital platforms, has emerged as an indispensable means of not only communicating essential farming practices but also fostering rural development, enhancing food security, and promoting sustainable agricultural techniques. This essay delves into the multifaceted role of broadcasting media as a dynamic vehicle for the widespread dissemination of agricultural information, exploring its impact on farmers, rural communities, and the broader agricultural landscape. By examining the unique attributes and challenges associated with this medium, we can uncover how broadcasting media has revolutionized the 

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