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IMPACT OF FACEBOOK AND TWITTER AS AN EFFECTIVE INTERPERSONAL COMMUNICATION

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

In the digital age, interpersonal communication has undergone a transformative journey, with social media platforms emerging as powerful catalysts in shaping the way we connect and communicate. Among the myriad of platforms, Facebook and Twitter have secured their positions as significant players, revolutionizing the dynamics of interpersonal communication. As virtual spaces for interaction, these platforms have not only altered the traditional paradigms of human connection but have also given rise to new avenues for expression, collaboration, and relationship-building.

Facebook, founded in 2004 by Mark Zuckerberg, has grown into a behemoth of social networking, connecting billions of individuals worldwide. Its impact on interpersonal communication is profound, transcending geographical boundaries and bridging gaps in real-time. The platform offers a multifaceted environment where users can share thoughts, images, and experiences, fostering a sense of belonging in the digital realm. The ubiquitous 'like' and 'comment' features provide instant feedback, shaping the way individuals perceive and engage with each other's content.

One of the transformative aspects of Facebook is its ability to create and sustain social communities. Through the formation of groups and pages, users can connect with like-minded individuals, fostering niche communities that might not have flourished in the absence of such a platform. This has not only democratized information but has also facilitated the exchange of ideas on a global scale, promoting diverse perspectives and cultural understanding.

Moreover, Facebook has become a virtual timeline documenting the lives of its users. From life events and milestones to daily musings, the platform serves as a digital archive of personal narratives. This chronicle of experiences not only allows individuals to reminisce about their own journeys but also enables others to partake in these shared memories, strengthening interpersonal bonds.

While Facebook dominates the global stage, Twitter has carved a niche for itself, particularly in regions with limited internet connectivity. Originally launched in 2007, Twitter is a mobile messenger application that gained popularity in Africa and parts of Asia, providing a platform for users to communicate through text messages, voice notes, and even engage in group chats.

For many users in regions with constrained internet access, Twitter serves as a lifeline for interpersonal communication. Its lightweight design and minimal data requirements make it accessible to a broader demographic, enabling individuals to connect without the barriers imposed by high data consumption. This accessibility has played a pivotal role in connecting communities, allowing individuals to stay in touch despite geographical distances and technological constraints.

Furthermore, Twitter's emphasis on simplicity and direct communication has shaped the nature of interpersonal interactions on the platform. Stripped of the elaborate features found on larger social media platforms, Twitter fosters a more intimate and immediate form of

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