THE CHALLENGES AND PROSPECTS OF A CAMPUS RADIO (FM) STATION: WHAT IT SHOULD BE AND WHAT IT IS
ABSTRACT
It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this premise that this research work is carried out to examine the present operational nature of The Voice of Ascom (VOA) Radio of The Polytechnic Ibadan, Adeseun Ogundoyin Campus, Eruwa, Oyo State, in comparison with the Objectives of its establishment, trying to find out the challenges (if any) and prospects of the radio station in the process with the hope that it will be useful to the polytechnic management and the Department of Mass Communication on issues concerning the operation of the radio station, policy adjustments, funding and equipping.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The personal and unique character of radio makes it one of the most appealing and universal mass media for participatory communication and development (Teer-Tomaselli & De Villiers, 1998, p.147). Various researches aver that radio has the capacity to reach large audiences, both young and old, including those in remote, underdeveloped and impoverished areas of the developing world.
According to Bosch (2007), in the absence of other forms of media such as television and newspapers, radio has proven to be a powerful and vital means of entertainment and communication that guarantees community involvement in the communication process. Further researches show that radio is renowned for providing communities with up-to-date local and international information in their own languages accompanied by various music genres that are compatible with diverse cultural inclinations (Mmusi, 2002, p.3; National Community Radio Forum, 1993, p.10).
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