THE EFFECT OF INFORMATION AND COMMUNICATION ON TECHNOLOGY IN BROADCAST MEDIA
ABSTRACT
This research was an attempt to find out the effect of information and communication on technology in broadcast media, using Nigeria Television Authority of Enugu state, AIT and Enugu television Authority as a case study. To do this we distributed This research work was carried out as a field survey using three broadcast stations in Enugu as its population, with a sample size of 90 respondents. Thus, this work made use of the survey research method to investigate the impact of the new communication technologies on the Nigeria broadcasting media. To integrate our finding into a theoretical framework of analysis we made use of the globalization theory. Statistically table, figures and percentages was used and structured in a tabular form, together with responses. Using the framework of analysis we found out that the positive impact of the new communication technologies in Nigeria broadcast media far out weigh its negative impact. Hence, we conclude that given the myriads of advantages the new communication technologies we have in Nigeria broadcast media, the media houses should map out good plans on how to maintain these new communication technologies to enhance their performance in the dissemination of information.
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