THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

Format: MS WORD | Chapter: 1-5 | Pages: 74 | 2157 Users found this project useful | Price NGN5,000

THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

ABSTRACT

The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet promote international marketing Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.

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Project information

Project Price

NGN5,000
Number of Pages

74
Number of Chapters

1-5
Additional Content

Abstract,Table of Content and Questionnaire

THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

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