THE ROLE OF STRATEGIC MANAGEMENT IN CORPORATE PERFORMANCE
ABSTRACT
This research work was designed to ascertain the role of strategic management in corporate performance, a case study of intercontinental bank and spring bank in Owerri. This research sought to determine the adequate performance of strategy in banking industries. Two instruments questionnaire and oral interview were used to collect the data for actual decision making. This study gives an insight and proper understanding of management strategy, how it is been formulated by the top level, implemented in an organization for goals and objectives to be attained. Also, analysis of the hypothesis are formulated and tested based on the responses gathered from the respondents. Finally, adequate findings, conclusion and recommendation are provided to helps organization in their endeavors.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
When enterprises are looking for new life lines for survival and growth, strategic management offers a lot of hope. It is a basic requirement for corporate survival. An increasing number of Chief Executives Officers are recognizing the central value of long term planning and strategic thinking in anticipating changes an developing strategies that would enable them to take advantage of new opportunities and cope with increasing threats existing in potential markets. In all these, market and marketing strategies are emerging as the defining forces shaping strategic corporate plans.
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