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THE IMPACT OF PRODUCT PLANNING AND DEVELOPMENT ON MANAGEMENT EFFICIENCY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY)

ABSTRACT

This study focuses on the impact of production planning and development to management efficiency. It brings with the examination of problems which ld to the decision to embark on this research in the first place and goes on to outline the objectives of the study and as well set out the research questions from which the research hypotheses were formulated. The research methodology was explained outlining methods and instrument used in the research. The use of primary data mode. Questionnaires were the major instrument employed in gathering the primary data for the work. Means of frequency tables and percentage analyzed the data being collected. The chi-square (x2) test was used in testing the hypothesis and some of the findings include the following. That product planning and development caution the effect of unpredictable changes in customer’s performance. That product planning and development creates distinctive advantages in product performance and price through the effort of management. The product planning and development leads to good customer’s perception of the products in the market place. Some recommendations were equally made on a few areas which includes the following: That producers, managers and marketers should always be engaged by business firms for the firm to reap from their expertise. That planning should always be made before development to ensure that the product developed is what the customers need and required.

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND OF THE STUDY

Companies from time to time come up with new products and introduce them into the market; old products as well are often modifies and made new though the help of its management processes and procedures. In fact, any organizations its management fails to plan and develop new products usually have limited study in the organization, hence, the need for product planning and development.

According to elder E.C. OI (2005:39) a lot of products fail for several reasons yet, there are still various solutions available to ensure that products succeed in the organization. One of such is the over-estimation of the target market which may result in low demand and one of such solutions is adequate and proper managerial planning and development of the product. Secondly, product failure is an indication that such a product is not welcomed by the customers, in order words, it’s lacks customers satisfaction. Henceforth, this research work focuses on he product planning and development to management. It is the position of this research work to ascertain how product planning can be used to prevent product failure by ensuring management efficiency.

As Anyanwu (1999:29) state that “if efficiency is achieved in the management effort of the, organization, the rate of product will be brought to the breast minimum.