EMBRACING TOP-DOWN INFORMATION COMMUNICATION AS A MEANS OF ENHANCING INNOVATION IN ORGANIZATIONS
ABSTRACT
This study was carried out on embracing top-down information communication as a means of enhancing innovation in organizations. Specifically, the study examined 5 selected companies in Lagos State. The study employed the survey descriptive research design. A total of 230 responses were validated from the survey. The study adopted the conversational theory. From the responses obtained and analysed, the findings revealed that top-down information communication has a significant effect on organizational profitability. Furthermore, the study revealed that there is a significant difference in barriers experienced between top-down communication and down-top communication. This is as the t- test analysis showed a positive significant difference (29.383**) between top-down communication and down-top communication. The study recommend that organizations should incorporate feedback availing facility along with top down communication and that regular report taken from executives about performance of employees.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
All human interactions are form of communication. In this business world, nothing can be achieved without effectively communicating with employers, employees, clients, suppliers, and customers. If you look at the most successful business people in the world, you will see people who have mastered the art of communication. Business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy all factors at production (i.e men, machine and materials), should be wisely managed. Among the factors of production, human resource constitutes the biggest challenge because unlike inputs, employee management demands skillful handling of thoughts, feelings and emotions to
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