Select Currency
Translate this page

EFFECT OF ADVERTISING ON BRAND PERFORMANCE

Format: MS WORD  |  Chapter: 1-5  |  Pages: 63  |  17693 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE FULL PROJECT

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

In Recent times, the performance of any brand name in business depends largely and advertising which is mapped out of marketing strategy. Advertising has not only become an integral part of our society and economic system but also grows over the year to assume tremendous proportions both as a business activity and a social phenomenon. It has affected not only the business sectors but also the whole society.

According to Offiong Odun (2004), advertising is a way of projecting value, ideas and expectation and so on to consumers. It is most effective as a rein forcer of favorable attitudes, value and disposition already held by consumers. Advertising as defined by the America Marketing association, as any paid form of non-personal preservation or promotion of ideas, goods or services by an identified sponsor. Advertising comes in various forms, it involves the use of newspapers and magazines, television, radio, display of direct mail, billboard and so on. It is carried out to build up long term preference for a particular brand. It helps in creating awareness about a new product and reminding customers of existing goods and services.

Advertising is basically a means of promoting brand name or product. Advertising is promotion tools (a marketing mix) that enhance the performance of a particular brand product in the market. According to Olaunye (2002), promotion is a process of communicating that has the intention of delivery message about a brand from the marketers to potentials and correct consumer. Advertising has a high public mode of communication by informing customers the brand and also making them to know the new or existing brands of product in the market.  Besides, it is percisive mediums that permit the seller to repeat its message as many times as possible.

1.2     STATEMENT OF RESEARCH PROBLEM

Advertising is a marketing tool whose sale arm is to build preference for advertised brands or services. It has affected a brand performance. It informs subscribers about existing brands in the market. The relevance statement of the research work is to critically x – ray the effect of advertising on brands using Airtel Nigeria as a K-study.

1.3     OBJECTIVES OF THE STUDY

i.  To ascertain if advertising of brand leads to increase in sales?

ii.  To determine whether advertising increases the rate of production.

iii.  To determine if advertising can improve on customers patronage and loyalty

iv.  To know if advertising have a positive relationship with brand performance.

1.4     RESEARCH QUESTIONS

To effectively and efficiently carry out this study, the following research questions would be addressed:

1        Does advertising improve brands which lead to increase in sales?

2        Does advertising increase production in Airtel Nigeria?

3        Does advertising increase patronage and consumer loyalty?

4        Does advertising have any relationship with positive brand performance of Airtel Nigeria?

1.5     RESEARCH HYPOTHESES

i         Ho:    Advertising of brand does not lead to increase in sales

          Hi:     Advertising of brand lead to increase in sales.

ii        Ho:    Advertising does not determine increase in the rate of production.

          Hi:     Advertising determines increase in the rate of production.

iii       Ho:    Advertising does not increase patronage and consumer loyalty

          Hi:     Advertising increase patronage and consumer loyalty.

iv       Ho:    Advertising does not have any relationship with the positive effect of a brand performance of Airtel Nigeria

          Hi:     Advertising have a relationship with the positive effect on brand performance of Airtel Nigeria.

1.6     SIGNIFICANCE OF THE STUDY

This study seeks to identify the role advertising plays in the achievement of Airtel Nigeria objectives. This study will basically serve as a guide to the company and individual by giving them (both the company (Airtel Nigeria) and the customers). Insight into how well planned and effectively advertising program can help to yeild a positive impact it would have on their brand performance and what to do next in case of low impact.

1.7     SCOPE OF THE STUDY

This study involves a review of advertising campaign program of Airtel Nigeria from 2014. The study will highlight the meaning of advertising as a promotional tool and also examine the impact of advertising on the brand performance. This study period is one year.

1.8     LIMITATIONS OF THE STUDY

In the course of camping out this research work, numerous problems were encountered, one of the problems was finance, being a student, and it was not easy for me Financially.

Secondly, most of the company’s management staff and workers were not opportune to respond to me due to their engagement with the company’s activities. Hence3 the researcher suffered and wasted a lot of time waiting for their responses and at the end, some copies of the questionnaires were not returned.

Time constraint, while carrying out this research work, the researcher was subjected to a stipulated time limit within which the findings must be reported. A study of this magnitude requires more time than that which was given to the researcher and this was a serious limitation on my side and the research work.

1.9     OPERATIONAL DEFINITION OF TERMS

Advertising: This is defined by the America Marketing Association as any paid form of non-personal presentation or promotion of ideas, good and services by an identified sponsor.

Advertisement: This is simple the message of copy. The brand bill itself for example is an advertising copy.

Brand: Is a name, symbol, sign or logo or a combination of items intended to identify the goods or services of the seller or group of sellers and to differentiate them from that of their competitors as the case of Airtel Nigeria.

Performance: It is the study of phenomenal.

Production: This is an act of producing, making or creating something.

Management: This is the act and science of using available resources like man power, money, material and machines to achieve organizational goals.

Promotion: it is an activity done in order to increase the sales of production or services.

Organization: An organization is a combination of people or individual effort working together in pursuit of certain common purposes known as organizational goals.

  DOWNLOAD THE FULL PROJECT

EFFECT OF ADVERTISING ON BRAND PERFORMANCE

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 814 010 7220

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON EFFECT OF ADVERTISING ON BRAND PERFORMANCE INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 814 010 7220 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Abdul Mateen Iddrisu
UDS
At first I taught is a site full of fraudsters until I saw my project in my Gmail after my payment.. THANK YOU IPROJECTMASTER and May God the almighty bless u guys abundantly
Excellent
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Peace From Unilag
I cried not knowing how to go about my project but the day i searched online and saw iprojectmaster, i called and got my full project in less than 15minutes, i was shocked!
Excellent
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Abdulrazak Bello Marsha
Usman Dan fodio University
It was quite a better guide for project and paper presentation purpoting. Many thanks.
Average
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Excellent

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on EFFECT OF ADVERTISING ON BRAND PERFORMANCE?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on EFFECT OF ADVERTISING ON BRAND PERFORMANCE?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for EFFECT OF ADVERTISING ON BRAND PERFORMANCE, What do i do?

Chat with Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 814 010 7220

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!