Select Currency
Translate this page

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

Format: MS WORD  |  Chapter: 1-5  |  Pages: 70  |  4266 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE COMPLETE PROJECT

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

 

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

Consumers are usually exposed to hundreds and maybe even thousands of commercial messages every day. They may appear in the form of billboards, like campaign, or in the form of newspaper ads, Television advertisement, coupons, sales letters, publicity, event sponsorships, tele-marketing calls, or even e-mails. These are just a few of the many communication tools that companies and organizations use to initiate and maintain contact with their customers, clients, and prospects. one may simply refer to them as advertising. But, in fact, the correct term for these various tools is marketing communications. And advertising is just one type of marketing communications.

At the beginning of the twentieth century, Albert Lasker, who today is generally regarded as the father of modern advertising, owned a prominent advertising agency, Lord  & Thomas. To Lasker advertising is “salesmanship on the media, driven by a reason why.” But that was long before the advent of radio, television, or the Internet. The nature and scope of the business world, and advertising, were quite limited. A century later, our planet is a far different place. The nature and needs of business have changed, and so have the concept and practice of advertising (Arens 2004).

Today, definitions of advertising abound. Journalists, for example, might perceive it as a communication, public relations, or persuasion process; business people see it as a marketing process; economists and sociologists tend to focus on its economic, societal, or ethical significance. And some consumers might view it simply as an act to persuade them to satisfy their buying behavior. Each of these perspectives has some merit and demerit. Arens (2004) observes that Advertising is the structured and composed non personal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media. APCON on the other hand described advertising as a communication in the media paid for by an identifiable sponsor and directed at a target audience with the aim of transferring information about a product, service, idea or cause.‟

Benson Eluwa (2005) in the view of this, argues that Advertising is a form of non-personal method of communicating information which is usually paid for by a sponsor through various media. From the forgoing one can deduce that advertising is a persuasive communication, because it tries to persuade the reader, viewers or listeners to take to the sponsor‟s point of view and also take some appropriate actions towards an object of advertisement. It is an obvious fact that advertising has in no small way helped to give more recognition to the business worlds. It brings the consumer in touch with the producer. It has to be noted too that advertising is a necessary social force for any economy growth and it has influenced the public taste to such an extent that product that is not advertised is considered

  DOWNLOAD THE COMPLETE PROJECT

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Adam Alhassan Yakubu
UDS
Excellent work and delivery , I promise to share my testimonies everyone in need of this kind of work. You're the best
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
Abdulrahman Jibrin
Nti Abaji
Nice one work prompt delivery tanx
Very Good
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent
Peace From Unilag
I cried not knowing how to go about my project but the day i searched online and saw iprojectmaster, i called and got my full project in less than 15minutes, i was shocked!
Excellent
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Abdulrazak Bello Marsha
Usman Dan fodio University
It was quite a better guide for project and paper presentation purpoting. Many thanks.
Average
Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!