IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY
ABSTRACT
Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has been “treated right”. It may be astonishing to note that: the reason why large percentage of customers change suppliers may have less or nothing to do with the quality of the product or service. It was because customers feel “the company did not seem to care and did not communicate with them. They feel they were being taken for granted”. The first thing the complaint is looking for is a sympathetic ear. Handling complaints is probably the most common form of customer care problem and there is a standard procedure for dealing with it. May customers see the way an organization handles the complaint as the test of commitment to the things being practiced and preached about customer care. The major objective of this work is to establish the relevance of customer complaints and how services companies have fared or failed in handling customers’ complaints. In order to achieve the above aims MTN Nigeria was used as a case study. Research questionnaires were designed and administered. Hypotheses tested were on the significance of: The benefits accruable from proper customer complaint handling and good customer relations. The findings of the research were presented in narrative and tabular forms, using simple percentage (%) and tested by chi-square (x2) and proportions methods. The findings of the study revealed that there are significant differences in the operation, benefits and perception of customer complaints handling service oriented companies in Nigeria.
|
How do I get this complete project on IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY? Simply click on the Download button above and follow the procedure stated. |
|
I have a fresh topic that is not on your website. How do I go about it? |
|
How fast can I get this complete project on IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY? Within 15 minutes if you want this exact project topic without adjustment |
|
Is it a complete research project or just materials? It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data |
|
What if I want to change the case study for IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY, What do i do? Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
How will I get my complete project? Your Complete Project Material will be sent to your Email Address in Ms Word document format |
|
Can I get my Complete Project through WhatsApp? Yes! We can send your Complete Research Project to your WhatsApp Number |
|
What if my Project Supervisor made some changes to a topic i picked from your website? Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
Do you assist students with Assignment and Project Proposal? Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
What if i do not have any project topic idea at all? Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373 |
|
How can i trust this site? We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe! |
