Select Currency
Translate this page

IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

Format: MS WORD  |  Chapter: 1-5  |  Pages: 80  |  1726 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE FULL PROJECT

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

 

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND OF THE STUDY

Tourism is defined as the practice of traveling for pressure especially ones holidays tours, Hotel etc. for tourist. Also tourism is the sum of the phenomenon and relationship arising from the travel and study of non-residents in so far as they do not lead to permanent residence is not convicted with an earning activity. Tourism is an industry, which is based on the visits made by people within and outside the country for the purpose of relaxation revisiting rest and participation in exciting non-routine activities. The destinations of tourist traffic are usually located outside where the tourists like and work. Tourism, people travel outside the normal domicile to other areas within the country on the other hand when people travel to a country on the other that in which they normally like and which is a separated, national unit with its own political and economic system. They are involved in international tourism. In determining the impact of marketing on the development of tourism, Philips Kotler defers to marketing as a managerial process which identifies anticipates and supplies customer’s requirement efficiently and profitability in deed, marketing as one other management function has number contributions to make in tourism development.

Krippend off  defined market tourism as the systematic and coordinate execution business policy by tourist undertaking whether state owned at local regional national international level the needs if identifiable consumers groups and in doing so to achieve an appropriate return. The first equipment for tourism planning therefore is knowledge of the market and this involves researching into people and their need that is to sky tourism facilities should be organized primarily to meet the needs of the guest or users. The impact of market is seen to include the assessment of consumers demand in the first place and not mercy satisfying demand as it appears.

1.2       STATEMENT OF THE PROBLEMS

The growth and development of tourism are not without problems. The first is that of land used when for example much of the areas of the tourist destination is devoted to enable land and to other forms of agriculture. There may be a conflict in the demands which tourism makes on the countryside for land requirement for his facilities. This calls for provision of areas of land and arising the problems of a location of scale resources in the most equitable and satisfying way. Secondly there may be conflict between the demand of visitors and the interest of resident of a town or region the large the number of visitors and the greatest of risk of inconveniencies or loss of amenity and facility of those living in the town or regions. Tourism implies the injection into the destination of an alien elements which may engender resentment in other words, tourism may guess rise to population explosion. It is an important test of the tourist organization to educate the resident population. Thirdly, tourism is to a considerable extent seasonal activities as observed during this study, tourist centers have special days or needs or period of highest visits. Relatively little of tourism continuities throughout the year, most of its facilities are used intensively for less than half time. This ledges to a wasteful use of resources and may in seasonal unemployment, this is to an economic as well as social problem. Fourthly, another problems is in the area of promotion and publicity to change some of the traditional attitudes of our people with a largely aggression culture to coax them out of the conservatism to which they seen entrusted. The public needs to be relaxation and on what tourism is all about. Need, many people do not even know about the existence of some of our tourist attractions existing in the state. However, it must be pointed out that our tourist organizations have been less concerned with the promotion of their service. They should involve themselves in promotional activities such as the sponsoring of sport tournaments at least twice a year. They should also engage in organizing for instance culture festivals. This non-development of tourist facilities to complete favorably with those funds in development countries, account for constant movement by Nigerians to overseas countries for holidays and relaxation these people who would have constitutes the tourist market in Nigerian are loss to oversea market.

1.3       OBJECTIVES OF THE STUDY

In this study, the researcher intends;

i.  To identify the target market and to highlight the purpose of relaxation to individual consumers who make up the market.

ii.  The researcher wishes to identify the tourist attention (product) available on the state and their facilities.

iii.  It is also the wishes of researcher to identify the various ways or media by which the proprietors have seen able to make suggestion on ways to brining their services to the people or consumers.

It is the intention of the researcher in this study to ascertain to what extent the state of tourism in the state will be improve or developed by.

a. Exploring the impact of marketing in tourism development and determine market problems in tourism.

b. Ascertaining the position of the tourist industry in the economic development of the state

c. Finding out if there are real qualified professionals in our tourist industry.

d. Finding out the problems encountered in running and maintaining tourist facilities.

e. Finding out the tourist industry actually applies the “Concept of marketing in marketing its tourist products.

1.4       STATEMENT OF HYPOTHESIS

Ho:  The quality of tourist services offered by tourist organizations in Enugu state is not satisfactorily.

H1:  The quality of tourist product/facilities offered by tourist organization in Enugu state is satisfactorily.

Ho:  The price of tourist product provided by tourist organization in Enugu leads to increase in sales

H2:  The price of tourist product provided by tourist organization in Enugu does not lead to increase in sales.

Ho:  Distribution strategies adopted by tourist organization in Enugu do not have positive effect on tourism products.

H3:  Distribution strategies adopted by tourist organization in Enugu state have positive effect on tourist products.

Ho:  The promotional strategies adopted by tourist organization in Enugu do not lead to customer awareness.

H4:  The promotional strategies adopted by tourist organizational in Enugu leads to customer awareness.

Ho:  The marketing strategies employed by tourist organization do not lead to increase sales.

H5:  The marketing strategies employed by tourist organization lead to increase sales.

1.5     SIGNIFICANCE OF THE STUDY

The researcher hopes that this study will enable the tourist industry/cooperators and government value the effect of non-application of marketing concepts. The study will also help all the tourist industry in Nigeria especially in Enugu state to know the reason behind the poor performance of the tourist industries and understands the impact to play in the tourist facilities and the users. The study will also act as a literature review to those interested in doing further studies in this areas of the study will also help keep the tourist proprietors to live up to their effectuation of their consumer or guest by making sure that all necessary tourist centers are developed and the facilities properly maintained. Finally, the management proprieties including government will benefits from this report of this study

1.7     DEFINITION OF THE TERMS

TOURIST DESTINATION: These are people who travel to outside the race where they live and work within a few days, weeks, or months.

TOURIST DESTINATION: These are countries, region, distinct, towns, village or other geographical area visited by tourists.

TOURIST MARKET: This may be viewed as not works of dealing between buyers and sellers of tourist products i.e. between tourist and providers of tourist facilities and sources and represent tourist demand.

TOURIST PRODUCT: This is a narrow sense, consist of what tourist buy, an a wider sense, tourist at the destination and if the facilities and services they use to make it possible.

TOURIST FACILITIES AND SERVICES: Are facilities and services used by tourist they include transportation, accommodation, catering entertainment. Tourist facilities and services represents tourist supply.

TOURIST INDUSTRY: Is the sum total of producers of tourist.

  DOWNLOAD THE FULL PROJECT

IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
Uduak From Uniuyo
IProjectMaster is the best project site for students. Their works are unique and free of plagiarism!
Excellent
Musa From Ahmadu Bello University
Thank you iprojectmaster for saving my life, please keep it up and may God continue to bless you people.
Excellent
JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
Peace From Unilag
I cried not knowing how to go about my project but the day i searched online and saw iprojectmaster, i called and got my full project in less than 15minutes, i was shocked!
Excellent
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!