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THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

In the realm of business and commerce, the relationship between economic conditions and market dynamics is a topic of profound significance. The interplay between economic fluctuations and consumer behavior can wield a substantial impact on various industries, including the realm of product marketing. One such industry that is closely attuned to economic shifts is the paint product market. The effects of economic depressions, marked by periods of economic contraction and decreased consumer spending, have been recognized as a pivotal determinant in shaping the marketing landscape for paint products. This intricate connection underscores the need for a comprehensive understanding of how economic downturns can influence consumer preferences, purchasing power, and overall demand for paint products. By delving into the intricate interplay between economic depression and the marketing of paint products, we can glean insights into the strategies and adaptations that businesses must undertake to navigate these challenging circumstances successfully. This exploration stands as an essential endeavor, shedding light on the strategies that can be harnessed to maintain competitiveness and resilience within the paint product market during times of economic turmoil.

This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group of company under the present facing Nigeria industries and businessmen.

The Nigeria environment underwent a fundamental change of the class of 1986 in a view of the intensity of the level of unemployment and wide spread of inflation.  The situation in the hate 2970 reflected on the fact that consumers disposable income was on the increase and individual buyers expectation were raised emphasis shifter to the creation of an increased capacity for creation of an increased capacity for production as the range of purchases become cordoned.

Today’s marketing environment is more turbulent and consumption patterns among various marketing segments especially the paint companies are more diverse static while just a negligible populace has deemed lucky enough to record marginal rise.

Marketing is not only a mean by which the present day business will survive the means bulleting of the uncontrollable variable, it is also a philosophy which have emerge as a sophisticated approach to managing business enterprise through the stimulation command of consumer demand.

Generally the different marketing mix have not be well supplied by the paints companies in the state of study much is still to be done to create the 

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