Select Currency
Translate this page

THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGRAMMES

Format: MS WORD  |  Chapter: 1-5  |  Pages: 75  |  701 Users found this project useful  |  Price NGN3,000

GET THE COMPLETE PROJECT

THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGRAMMES

 

ABSTRACT

 
The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult to sell or handle without packaging. It forms the integral part of a product which the consumers refer as the entire product. With the aid of this project organization, individuals are help to understand why packaging is a vital business activity. The work is designed to identify the problems, importance and why a company should package its products. It also enable organization to know types of packaging, packaging techniques, features of packaging, e. t. c the study is aimed at critically evaluating the importance of packaging as a tool for implementing accompany marketing programmes. Chapter one of this study is a general introduction to the topic while chapter two view some previous work on the subject matter. Chapter three is an outline of the various techniques and the methodology employed in the study. Chapter four covers the analysis, presentation and testing of relevant data. Finally recommendation and conclusion are drawn.

CHAPTER ONE

INTRODUCTION

1.1      BACKGROUND TO THE STUDY

Packaging is a very important aspect of the product mix. It is conspicuously apparent in the fact that the physical product will not have been without it. Packaging is as important as the product itself, perhaps, this is why McCarthy (1978) assorted that in some cases the packaging decision may be more important than the physical product decision. 
Packaging creates benefit in terms of protection, promotion, convenience, segmentation, economy, etc it helps to protect the product from deterioration. A good packaging design is good for impute buyer.

According to station (1980), packaging is the general group of activities in producing the container or wrapper of a product. It is about all activations that combine several operations and enables the producer of a product to deliver a finished or near finished product to a selling organization of a final consumers. 
A packaging can range from the simple cellophane paper used to rap up plantain chips to a sophisticated colorful cardboard carton for cameras and television sets and computer. In the ancient time, leaves, earthen-ware and shells probably made up the earliest forms of packaging.

For packaging to make effective contribution to a company goals, it needs intelligent leadership, top management support and the support of every department as well as members of the organization. 
The important of packaging cannot be over emphasis, the package of a company product bear communicate the image of the company to the public. In Nigeria today, salesmen package them selves to gain acceptance from the customer.

How will you feel seeing a young man pushing a cart full of apples, neat trousers and a tie to match? Fancy it?

Well, that is his own of selling apples. You will not be surprised seeing the high and mighty stopping over to buy from him. You are how you present (packages) your self. If a customer wart to buy from you, he will first have to buy the image you package. You package yourself if you want to succeed. 
The man and women, who succeed in this contemporary world today, are not really those who know it, but they are those who package themselves properly.

There are three levels of packages-primary package, secondary package and the shipping package. This will be discuss in the later chapter today, due to the important role packaging play some authors make bold to call it another variable of the marketing mix (product, promotion place, price). Various factors account for the growing recognition of packaging as an independent and potent selling tools. 
Such factors are self-service, consumer affluence company and brand image and innovation opportunity, these will be discuss in the later chapters.

1.2   STATEMENT OF RESEARCH PROBLEM

All companies have one objective or another pursue it might be profit or survival in order to achieve these objectives, companies involved in packaging which help to facilitate the achievement of these objectives.

A cursory look at the entire business reveal that not much have been done or said on how to boost formulated programmes for more effectiveness. It is this reason that arouse the interest of this researcher to carryout his project.

Hence the problem of this study put in the question from, is of what importance is packaging as a tool for the implementation of a company marketing programme?

1.3   OBJECTIVE OF THE STUDY

The objective of carrying out his study includes identifying the role which packaging plays in implementing a company marketing programmes.

To look or determine how efficiently to employ packages as a strategy in achieving organization goals to help at the problem that associated with packaging in an organization.

To help suggest the ways to solve the problem. To stimulate interest for organization to package their product.

This objective is expected to generate employment opportunities to many Nigeria as well as to enhance the living standard of so many Nigeria.

1.4   RESEARCH HYPOTHESIS

To avoid a blind search and irrelevant gathering of data, the following hypotheses have been carefully formulated.

Hi:   Packaging is a tool -for implementing a company marketing programme.

Ho:  Packaging is not a tool for implementing company marking programme.

Hi:   Effective packaging contribute to the higher sales volume of a product.

Ho:  Effective packaging has no contribution to the higher sales volume of a product.

Hi:   Packaging facilitate the promotion of a product.

Ho: Packaging does not facilitate promotion of a product.

1.5      RELEVANCE OF THE STUDY

Since packaging help to stimulate the demand for a product, Increase Company soles volume, protect the product from deterioration, storage, self affluence etc, it study is relevance to study. Most organization see packaging as an expensive activities that can erode the profit of a product. They so concern them selves with this without viewing the economic importance of packages.

Packaging help to sustain demand or increase the demand for a product in ardent of price increase. A well colorful package product communicate the image of an organization.

Those who have the need to employ packaging as a tool for achieving organization goal, lack the knowledge of implementing it efficiently and effectively. It is the relevance of this study to educate such person how to implement packaging as a tool for implementing organizational objectives. Most products could not be conveniently sold without packaging such as liquid, power; etc with the power of packaging, this problem is over come. In the three level of a product-core product, tangible product, augmented product, tangible product is the most important.

Having highlighted a bit of packaging objectives, the study is therefore relevant so as to create room for suggestion as to the packaging strategies to be employed by marketer to increase performance.

1.6   SCOPE OF THE STUDY

This research is limited to the study of packaging method/activities adopted by marketer such as;

•       Developing packaging

•       Types of packaging

•       Nature of packaging

•       Importance of packaging

•       Planning packaging strategies

•       Problem and criticism of packaging

Making suggestion for the possible way of solving such problems.

1.7   LIMITATIONS OF THE STUDY

Alot of factors hindered the efficiency of this project. In carrying out this project work, the researcher encountered several constraints and limitation which are worth mentioning in this chapter. Among such limitations are as follows: lack of co-operations some of the respondents show lack of co-operation in answering the questions in the questionnaire. Secrecy: due to unwillingness of some respondents attitude to disclose some vital information limit the success of this project.

Illiteracy: some of the respondent in the sample size of this project are illiterate. For the researcher to read the questionnaire to their hearing and explain it to them amount to a percentage level of basic influence or bias.

Academic activities combining this project work with other academic work under a given period results to low level of incompetence of this project. Finally, to a greater extent, finance contributors to the limitation of this study. Although there was a budget for the project but due to environmental changes, the budget was not enough.

1.8      DEFINITION OF TERMS

The following terms as going to be use in this study as define below:

The definition by koti er (2003) will serve our purpose. It sees a “product as anything that can be offered to a market to satisfy a want or need.

Marketing planning has been variously defined Kelly (1972) defined it as an integrative process that blends corporate goal and resources with information on external opportunities.

Brand: It involves all activities used to identify the product of one firm and to differentiate them from that of competitions.

Brand: Is a mane, term, symbol of elements, that is intended to identify the goods a service of one seller or a group of seller and to differentiate them from one another

Labeling: This is a pent of packaging that consist of printed information that describe the product, appearing on or with package.

Packaging: This is the product feature that is design in form wrapper of container for a product, or an activity that combine several operations and enable the producer to deliver the product to the consumer.

Package: Is the wrapper or container that carry the product.

Trade Mark: A broad that been giving legal protection, granted solely the owner of the product

Advertising:- Is a paid form of non-personal promotion or presentation of product, service, idea by an identified sponsor

Promotion: It is a communication of information between seller and buyer with a view to information attitude and behaviour” (BUZZED 1975).

Marketing:- According to Kotler (1976)” is a human activity direct at satisfying needs and want through exchange process”

Markets: They are the potential buyer of a product. They are those who have a need to satisfy, select a product to satisfy this need and having the purchasing power to acquire the product.

Demand : This is a the quantities of a product a consumer is willing to buy and having the purchases power to buy it as a stated price over a given period of times 
Product: Is any thing that can be offer to market for attention, use or consumption that can satisfy a want or need.

It is any thing both favourable and unfavourable, tangible or intangible, attract attention, acquisition, use or consumption that include packaging, colour, price, manufacturer and retailer services which the buyer may accept a offering want satisfaction 
Packaging Planning:- Is the act of making decision in advance on how to produce a package for the package of each product economically. 

 

GET THE COMPLETE PROJECT

Not What You Are Looking For?



For Quick Help Chat with Us Now!

+234 814 010 7220

+233 54 135 1187


Here's what our amazing customers are saying

Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent

HOW TO GET YOUR COMPLETE PROJECT INSTANTLY

  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on +234 814 010 7220 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.

FREQUENTLY ASKED QUESTIONS

How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 814 010 7220

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!