Select Currency
Translate this page


Format: MS WORD  |  Chapter: 1-5  |  Pages: 75  |  647 Users found this project useful  |  Price NGN3,000





This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of this work is to identify and highlight the prospects of advertising in small scales business to know whether advertising increase the sales of a product ad how and also to identify the problems of advertising in small scale business and suggest possible ways buy which they could be resolved. The research survey method was used to gather information and hypotheses were tested using chi-square statistical tool. The study however concluded that small business is seen to be so because it has no means of expansion but by creating awareness, the business stands an opportunity to grow and becomes larger in size. Therefore, advertising is important to small business management. It was recommended amongst others that the management of small business should adopt the use of advertising at the early stage of the product life cycle or at the introductory stages of the business and that the product should be good and presented to consumers in such a way that it can speak for itself so that a few terms will be used in the advertisement to catch the people attention and to reduce advertising cost.




In the management of small business organization advertising appears to be one of the major tools that management uses to actualize its goals and objectives the word advertising seems to be very popular to all profession due to the vital role that it play in the achievement of organizational objective consumer and buyers in most cases aspire to know about a product through advertisement, even much as he advertiser would deem it necessary to punch a product information into the market for awareness.

          This is as a result of the fact that each participant in the exchange process is in most cases confronted will the problem of searching the buyer goes out in search of a seller a buyer it is therefore important for the owner of business to make a careful study of how to get the product information across to the ultimate consumers of such product. the provision of such information is done in a number of ways adverting includes. A small business is small in most cases when the awareness is low. An increase in the levels of awareness does in most cases result to corresponding increase in the sales of the product increase in sales can lead to bigger enterprise which is the target if the small business manager. The important role of advertising in the respect cannot be over emphasized. This project will therefore examine the significance of advertising in the management of small business organization


Advertising is essentially one the common promotional tools that most organization uses of actualize their objective and goals advertising mainly uses to create awareness, stimulates consumers inertest on a product general high patronages and increase sales volume in an organization.

          In spite of the great benefits of advertising most small business shows little or no concern about advertising their products. More so the inability to advertise has crippled as lot of small business organization over the years.

          These studies on the significance of advertising in the management of small business organization shall be restricted to answering the following


i. Does advertising play any important role in the management as small business organization

ii. To what extent does advertising asset in the expansion of a small business?

iii.          Are small business owners willing to advertising what are their strength and weakness

iv.          What would be the fate of a small business organization if not advertised?

The above question will uses as a guiding rule the will help the researcher to design tools to extract necessary information to proffer a solution to the reach question


There are

i.             to identify and highlight the prospects of advertising in small scales business

ii.           to know whether advertising increase the sales of a product ad how

iii.          to identify the problems of advertising in small scale business and suggest possible ways buy which they could be resolved

iv.          to know if high cost of advertising does not prefer small scale bossiness from advertising

v.            to know how advertising facilities their achievement of goals and objective in small scale business of goals and objective in small scale business


Since the study seeks to know the significance of advertising in the management of small business organization.

          The statement of hypothesis would be these

i.     Ho: advertising does not increase in sales of product

ii.   Hi: advertising increaser the sales of a product

Ho: high cost of advertising does not percent small business from advertising

iii.  Ho: advertising does not facility the achievement goals and objectives of small business organization

Hi: advertising facilitate the achievement of goals and objective of small business organization


The study is most relevant to business owners as it will expose them to the under attending of flow to communicate effectively with the public and at the same time help to increase the sales at their products it will also them to compete fevouraby with other business owners within the industry in which they operate

          The study is equally relevant to the public in that it will educate them on how to identify, purchase use and store their acquired products.

          Finally, this research project is aimed at findings a lasting solution to problem of small scale business ad to help appreciate advertising in the sector


          This study is basically selected it investigate the relevance importance at significance of advertising in the management of small business organization the focus cut across problems land prospect of advertising in relation to small business organization Auchi  a case study. It will also dwell on how to use advertising in small business in a more effective and profitable manner across to the target audience. An attempt will be made to identify possible problems organization and also suggest possible problems.

          Finally typically advertising decision in small business organization are going to be acceded in this study.


          This include the inability of the researcher to study the totality of the population within the scope of the case study

          There was also the problem of not being able to directly get in contact with the respondents (small business owner/ manager except a few.

          There was of course the problem of double response on the administered questionnaire which is why the researcher could only give a near perfect analysis to the data collected. Also the challenge of not able to get good material from the secondary sources was not hidden in the process of carrying out.

          This research this was however comminuted to substandard school library and the poor networking of the local cyber café around here.

          However the research work was carefully done.


ADVERTISING: This denotes any pad form of non personal presentation an promotion of ideas foals or services by an identified sponsor (AMA 1960)

          It is also used mean a public promotion of some products services by a know sponsor (web definition

PUBLIC: Populace people in general considered as a whole a group or a body of people that share some common interest

Source: the oxford advanced learners dictionary defined source as a place, person and thing that you get something from.

          It is the begging the generator and the initiator of a message through a channels to an audience e.g sales person who wishes to communicate a sales message to a people communication: it is seen as a process of passing information from one end to the other it is process of interaction between two and more persons.

          The dictionary also have it as the activity of process of expressing ideas and feeling at giving people information i.e speech, which in the fasted method of communication

MEDIA: It is seem as the main ways that a large number of people receive information ad entertainment it is the channels through which messages are conveyed to a target audience e.g news paper magazines direct mails radio television e.t.c.

FINANCE: This is used to mean money used, to run a business, an  activity or a project. It is activity of managing money and or money available to a person, an organization or a country.

CAPITAL: This is  the amount of money that is invested ort used to start up a business.

FREQUENCY: it is used here to mean the relate which something happen and is repeated the fact of something happening often, i.e the number of time that ton advertisement is delivered through a particular medium

IMPACT: the powerful effect that something has on something or something else, the effects of one objective on the other value in exposure through a given medium

Business this would be seen as a commercial activity engaged in as a live hood such as trade a profession occupation or a particular field of Endeavour

OBJECTIVE: Something that you aim i.e what you are trying or weaning to achieve

ORGANIZATION: It is defined in the dictionary as a group of people who form a business clubs e.t.c together in order to achieve a particular aim it also means the total business enterprise including facilities martial money and manpower. It can also be seen as a creative procedure

RISK: reference to the measure of uncertainly about their outcome of an event.



Not What You Are Looking For?

For Quick Help Chat with Us Now!

+234 814 010 7220

+233 54 135 1187

Here's what our amazing customers are saying

Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Gbadamosi Solomon Oluwabunmi
Swift delivery within 9 minutes of payment. Thank you project master
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.


  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on +234 814 010 7220 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.


How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 814 010 7220

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!