COMMUNICATION: A TOOL FOR EFFECTIVE MANAGEMENT (A CASE STUDY OF THE STAR PRINTING AND PUBLISHING COMPANY LIMITED ENUGU)
ABSTRACT
This project work tries to examine communication its effective management of star printing and publishing company limited Enugu State. The printing industry in Nigeria just like the other industries is quite an enterprising one over the years it has continued to enjoy favovrable government gestures politics and stands to receive more judging from the trend of government emphasis in the development of the industry for example the opening of the Oku- Iboku new sprint manufacturing plant in cross River state however as business continues to grow so does the industry need to be reviewing its communication system to meet the challenge posed by the growth? Therefore, the industry embark on involving the staff in the communication process to be aware of activities in the industry and to continue to follow the trends of event of the company. It is expected that with the involvement of the staff in the communication process the communication process in the organization becomes more effective hence management ability enhanced. The researcher therefore wanted to find out if such efficient communications do exist in the star printing publishing company limited. For the purpose of this study the researches made use of both library research personal interview and the survey approach and found out that there was encouragement of direct contact between top management and employees that can detect a problem in the organization that the communication feed back mechanism existing in the organizaiton needs a little re-organization and that there is a difference in the way communication is disseminated in the organizaiton. Hence the researcher advanced some pertinent recommendation on the need for elaborate and clearly written down procedures of communication was advocated and finally the researcher highlighted the importance of effective feedback mechanism.
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