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EFFECTIVENESS OF MUSIC IN INDOMIE NOODLES JINGLE AND COMMERCIAL ON CHILDREN CONSUMPTION HABIT

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

In the dynamic landscape of advertising, where brands strive to capture the attention of their target audience, the role of music emerges as a powerful tool in creating memorable and impactful campaigns. The intersection of music and marketing is particularly pronounced in the realm of food advertising, where catchy jingles and engaging commercials can significantly influence consumer behavior. This paper delves into the intriguing realm of the effectiveness of music in the Indomie Noodles jingle and commercial, specifically examining its impact on children's consumption habits.

The choice of Indomie Noodles as the subject of investigation is not arbitrary. Indomie has carved a niche for itself as a beloved instant noodle brand globally, and its advertising strategies, including the incorporation of music in its jingles and commercials, have played a pivotal role in shaping its market presence. Children, in particular, constitute a significant consumer demographic for Indomie Noodles, drawn in by the enticing blend of flavors and the brand's vibrant marketing.

Music, as an emotive and evocative medium, has the potential to create lasting impressions and forge emotional connections with consumers. In the context of children's consumption habits, this paper seeks to unravel the intricate relationship between the auditory allure of the Indomie Noodles jingle and commercial and the subsequent impact on their dietary preferences.

The auditory landscape of the Indomie Noodles jingle serves as a melodic gateway, transcending the mundane and transforming the act of consumption into a multisensory experience. The strategic use of music in advertising is not merely about creating background noise; rather, it is a carefully orchestrated symphony designed to resonate with the target audience. For children, who are often more susceptible to sensory stimuli, the auditory element becomes a potent influencer in shaping their perceptions and behaviors.

As we embark on this exploration, it is imperative to recognize the multifaceted nature of the relationship between music and consumer behavior. Beyond the surface-level appeal of a catchy tune, music has the ability to evoke emotions, trigger memories, and establish a brand identity. In the case of Indomie Noodles, the jingle and commercial become integral components of a sensory package, weaving a narrative that extends beyond the product's physical attributes to encompass the joy, excitement, and satisfaction associated with its consumption.

The cultural dimensions of music cannot be overlooked in the context of Indomie Noodles' advertising strategies. The jingle often 

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