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CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

One of the most important demands of comptemporary society is information. The demand and reliance on information is increasing every day. Information is regarded as power. Information is also seems as knowledge. Alex (2015) once said that, the more quality information you have, the more solution and knowledge you are blessed. However, one of the effective means of reaching out to people and educate them is through mass media. Mass media especially radio and television have the ability to distribute information to a wide and large heterogeneous audience residing in a diverse locations because it takes care of the illiterate and the device for accessing information is cheap while the information often come free of charge as they are accessed through electromagnetic waves unlike buying data to access the internet.

Televisions combine both sound and visual element (Laaro, 2004). The broadcast media by their nature have widely reach and sequence. The ability to reach widely disperse audience simultaneously gave the broadcast media comparative advantage over other media more desirable of immediacy make broadcast media more desirable and attractive to audience.

Radio cut across literacy barrier while television provides actualities Nasiru (2003). Radio is portable and affordable for most Nigerians including those in Obokun local government area of Osun state, radio is therefore companion to people and is even more popular with adult who are the main dwellers of local places. Oba Laaro (2004) said television gives an illusion of reality, such as to present an event or object in certain way. 

Television and Radio have ability to take you to an event through the provision of visual images and the use of imaginative cultural systems. This ability makes the broadcast media powerful tools for dissemination of information, motivation and mobilization. Through, mass media, people in rural areas are educated, exposed and enlighten on matters ranging from family issues, health issues, business, wealth creations, environmental matters while it also liberate them on cultural and religion myth that they grew up to experience which is affecting their social lives and wealth creation opportunities.

Programmes on radio stations such as: Mi o Gba on OSBC; Ka Jo So on OSBC, the Secret on Rave FM; Lamorin ati Lakasegbe on Unique FM etc , Oju-Oja on Rave F.M, OSBC and Unique F.M. These and many more are some of the few programmes on broadcast media in Osun State that are economic and social oriented related which are believe to be impacting one way or the other.

In addition to the above assertion of the significance of information, it is further emphasized that the acquisition of knowledge constitutes the first step toward the process of change be it social, economic, cultural or political. One of the reoccurring social life issues often discussed on the broadcast media is family planning, child spacing, fibroid, malaria etc. Nasiru (2003) observed that the media encouraged and the ginger people up to achieve the aims or goals of the society.

The social and economic condition of women seems to develop and progress slowly in this jet age. In view of this, the researcher is posed to study the impact of broadcast media on 

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