INFLUENCE OF AKBC – RADIO PROGRAMME “MARKET GUIDE” ON LISTENERS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
In the dynamic landscape of media and communication, radio remains an enduring and influential medium that transcends geographical boundaries, connecting communities and fostering a sense of unity. One such radio program that has established a profound impact on its audience is the "Market Guide" presented by AKBC (Akwa Ibom Broadcasting Corporation). As we celebrate the first anniversary of this remarkable radio show, it becomes imperative to delve into the multifaceted ways in which it has left an indelible mark on its listeners.
The inception of "Market Guide" marked a pivotal moment in the broadcasting history of AKBC, introducing a novel approach to disseminating information. This radio program extends beyond the traditional confines of entertainment, assuming the role of an informant, an advisor, and a community-builder. The significance of understanding the influence of "Market Guide" lies not just in its entertainment value but in its potential to shape opinions, empower individuals, and contribute to the socio-economic fabric of its audience.
Before delving into the intricacies of "Market Guide," it is essential to appreciate the broader context within which AKBC operates. AKBC, as a broadcasting entity, has been a longstanding companion to the people of Akwa Ibom State, acting as a conduit for information, entertainment, and cultural preservation. Its commitment to quality programming and community engagement has solidified its place in the hearts and minds of its listeners.
The legacy of AKBC is not merely defined by its longevity but by its adaptability to the evolving needs of its audience. In an era dominated by digital media, AKBC has successfully maintained its relevance by embracing innovation while staying true to its core mission of serving the community. Against this backdrop, "Market Guide" emerges as a beacon of contemporary relevance, meeting the demands of a community that seeks not just entertainment but practical guidance in navigating the complexities of the market.
"Market Guide" is more than a radio program; it is a platform that bridges the gap between information seekers and providers. The essence of the show lies in its commitment to demystifying the intricacies of the market, empowering listeners with knowledge that transcends the
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