CHAPTER ONE
INTRODUCTION
Background to the study
Elective democracy was introduced to Nigeria in May 1919, when the Townships Ordinance gave the right to vote for three members of Lagos Town Council to some men. The first elections to the council were held on 29 March 1920. In 1922 a new constitution (known as the Clifford Constitution after Governor Hugh Clifford) was promulgated, which introduced four elected seats to the Legislative Council, three for Lagos and one for Calabar and the first general elections were held in Nigeria for the first time on 20 September 1923. The Nigerian National Democratic Party (NNDP) won three of the four elected seats in the Legislative Council while Independence party won one seat (Annual Nigeria Report, 1923). However, political mobilization, education and participation were done mainly by newspaper because radio was an alien medium which was even in the hand of the colonial dictatorship.
From colonial day’s election, to post independence polls, to the enthronement of democracy in 1999 mass media have been a major platform for political communication, education and public mobilization in order to sustain our democracy. Meanwhile, advancement in communication technology in this century has paved way for modern means of mass communication facilitated by the internet called (new media or social media) which are
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