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CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

In the ever-evolving landscape of higher education, the dynamics of student life have undergone significant transformations. As tertiary institutions strive to provide a holistic educational experience, the extracurricular activities and leisure pursuits of students have gained increased attention. Among these leisure activities, the act of reading magazines holds a unique place, reflecting not only individual preferences but also broader societal trends. The magazine, as a medium, serves as a multifaceted window into contemporary culture, offering diverse perspectives on fashion, lifestyle, politics, science, and much more.

Understanding the magazine reading behavior of students within tertiary institutions is a nuanced exploration that goes beyond mere statistics. It involves delving into the intricate interplay of personal interests, academic engagements, and socio-cultural influences that shape the reading habits of this dynamic demographic. This study aims to unravel the complex tapestry of magazine reading behavior among students in tertiary institutions, shedding light on the motivations, patterns, and implications of this leisure activity.

Magazines, in their various genres, serve as both mirrors and catalysts of societal trends. The choices students make in selecting and engaging with magazines offer insights into their cultural affiliations, intellectual curiosities, and leisure preferences. The reading behavior of students is not a monolithic entity but a mosaic shaped by a myriad of factors, including personal interests, academic pursuits, peer interactions, and the ever-evolving media landscape.

The relationship between academic pursuits and leisure activities is a dynamic one that warrants exploration. While students are undoubtedly immersed in their academic responsibilities, the role of magazines in providing a reprieve from the rigors of academia cannot be overlooked. Magazines offer a curated blend of information and entertainment, allowing students to navigate a diverse array of topics beyond the confines of their academic syllabi. This study seeks to explore how students strike a balance between their academic commitments and the leisurely pursuit of magazine reading.

Furthermore, the influence of socio-cultural factors on magazine reading behavior is a rich terrain for investigation. Students, as members of a broader societal context, are influenced by cultural trends, societal expectations, and peer dynamics. Magazines, as cultural artifacts, both reflect and shape societal norms and values. Understanding how students negotiate their identities and aspirations through magazine consumption provides a fascinating lens into the socio-cultural dimensions of their lives.

The advent of digital technology has brought about a paradigm shift in the media landscape, impacting the way individuals access and consume information. The rise of online platforms, e-magazines, and social media has reshaped the traditional modes of magazine consumption. This study aims to explore how students navigate this digital landscape and whether it has altered their magazine reading behavior. The intersection of technology and magazine consumption offers a compelling avenue for understanding the evolving dynamics of leisure activities in the digital age.

In conclusion, the magazine reading behavior of students in tertiary institutions is a multifaceted phenomenon that warrants comprehensive exploration. This study seeks to unravel the intricate threads that

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