THE COMPARATIVE ANALYSIS OF OSUN STATE BRAODCASTING CORPORATION, OSBC OSOGBO AND GOLD FM ILESA PROGRAMMES
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY
Radio transmission came to Nigeria during the colonial administration and it has since gained prominence among the citizens. Generally, radio perform the functions of informing, educating and entertaining its audience. Radio also reserves as the channel through which social and cultural heritage of the people are transmitted. The characteristics of radio include its ability to disseminate messages for and wide than any other mass media channels. It also breaks the barrier of literacy because it messages can be delivered in all call languages. Radio is also a companion for many people in their Home, in their Cars, offices and Shops.
In addition, Radio brings sense of intimacy and personal involvement between the presenter and the audience/listeners. Also, it’s primarily considered as a medium of entertainment which is believe by many to play a vital role in modern politics. Furthermore, entertainment programmes are predominantly intended for relaxation and recreation which include music and so many other activities. Radio is also considered to be the main source of news and information for most people as an information source of news such as news report including Sport news, Public affairs and commentaries on matters in the news.
Radio seems to have been a technology looking for a use, rather than a response to a demand for news and of service or content. According to Williams (1975) unlike all previous communication and the relevance of radio programme to their business.
STATEMENT OF THE PROBLEM
This research work will look at the radio listenership pattern among market women.
Some of the problems of the statement include:
Needed information from radio broadcasting is not well received by market women and that has lead to misleading information dissemination. Poor listening attitudes among market women to radio programme. Most of the market women do not know which programme and what time of the day are those programmes on radio. Job interference on
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