INTRODUCTION
1.1   BACKGROUND TO THE STUDY        
The history of African petroleum Plc date back to 1954 when the then British petroleum BP company Limited, brought up the assets of Atlantic refining company on the West African coast Ten years later (1964) that company was incorporated in Nigeria as British Petroleum of Nigeria Limited which of course is a subsidiary of the world wide British petroleum Group that marketed petroleum product throughout the Federal Republic of Nigeria. In 1978, the company changed from a private company to a public company, when forty percent (40%) of the shares were sold to Nigerian citizens in compliance with provisions of the Nigeria Enterprises promotions degree of 1977. On the 31st July 1979, the Federal Government acquired the sixty percent (60%) share in British petroleum (BP) Limited, just to make the company wholly Nigeria affair. As a result, the name of the company had to change to African Petroleum (AP) Limited which was in November 1979. Accordingly, 20% of the Federal Governments 60% shares in African petroleum were offered to the public in March 1989 in fulfillment of its privatization policy. The share were seven times over subscribed during the exercise, thus increasing the number of share holders from about fifty thousand to one hundred and sixty thousand share holders. The company’s current paid up share capital of N 86.4M which of course is the largest in the country.        
As a marketer of refined petroleum in Nigeria, African Petroleum (AP) procures and distributes petroleum products like petrol (PMS), Diesel oil  (AGO), Household kerosene or Domestic petroleum kerosene (HHK/DPK), Low poor fuel oil (LPFO), Liquefied petroleum Gas (LPG), fuel oil, Jet-A-1 (Aviation furbric kerosene) etc the company also manufacture and market a wide range of lubricants, insecticide and chemicals. This company’s marketing operation areas are Kaduna, Kano, Port – Harcourt, Warri.        
African petroleum plc has its head office in Lagos. The main source of its products is the Nigerian National Petroleum Corporation (NNPC) through its strategic network depots and refineries. As contained in its Diary (1998) African petroleum is a world class integrated petroleum company where outstanding and dedicated people supported by superior technology deliver exceptional benefits to its shareholders”. Their mission is to be an innovative and customer oriented, provider of quality petroleum and related products and services”.  Businesses are open systems, and most of what they do generates direct benefits and costs for their societies. Today society demands that businesses join in the urgent task of solving societies, problems. Corporations are more than economic institutions and have a responsibility to devote some of their resources problems mainly of which corporations helped to create.        
However, small or large our enterprise, we cannot isolate our business from the society around us. Nor can we function without its goodwill. The researcher therefore tried to x-ray the public relations practice in African petroleum plc to assess its effectiveness in building desired goodwill imperative to healthy business survivability.  
1.2   STATEMENT OF PROBLEMS
African petroleum plc (formerly British petroleum) that has been in existence since 1954 is now one of the major marketers of petroleum products in Nigeria. African petroleum plc operates few major marketing areas in Kaduna, Kano, Lagos and Port Harcourt. It has depots at (Apapa) Lagos, Jos and Kano but its main source of Petroleum Company (NNPC). Presently the company entered into the marketing of chemical, real estate development and manufacturing of insecticides.         Coming to the ever-increasing number of competition and continued fuel scarcity in the country, the company does not fold its arms watching rather she continues to diversify and expand on its activities. The reason being that should the company fail to satisfy her numerous public by constant supply of product as at when needed and of course quality product, the public negative reaction would affect its profit making ability and in respect affect the nations economy. In the effort of improving the quality of its product and services, as regards achieving public commendations, goodwill and support, cannot in the actual sense understand how actually the public feel about their company’s quality of services and their public relations programmes.        
This research work shall do justice to address certain problems like
a.        How far is the public relations messages of AP plc accessible to her public.
b.        Were the right public relations media often use?
c.        Is the public relations department of AP rated high by her publics in terms of its efficiency?
d.        Does the public relations practices of African petroleum plc influence the opinion of their public in favour of AP.
e.        Do the public relations consider African petroleum plc’s public relations practice as adequate?