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THE IMPACT OF A RADIO PROGRAMME ON THE RURAL DEVELOPMENT

CHAPTER ONE

INTRODUCTION

1.1   Background of the study

Rural development as a concept embraces a highly complex chain of process that involves both physical expansion and structural changes. As a concept rural development goes beyond the provision of portable water, electricity, healthcare centres, recreational activities etc. it goes higher to talk on the reorientation and development of social values (Ajegi, 2005, p.17). In the pursuit of rural development we aim at improving the productivity of rural poverty as well as meeting the basic needs of the people (Ajegi, 2005 p.36). Thus, concern for rural development is concern for the majority of the nation’s population. The other reason is our share abhorrence of the features that go with under development (Ajegi, 2005, p.36).

In recent times most discussions on rural development have focused on the role of the local government in the development process. The belief is that given the resources available to this third tier of government, it is in a position to co-ordinate and ensures meaningful development at the grass root level. While this is a popular belief the situation on ground tends to be contrary, the government and rural dwellers therefore, need a means to communicate with each other for further development and this where programme ‘ Benue this week’’. Which is aired on Radio Benue comes in. the rural dwellers in katsina-Ala local government area are mostly farmers, fishermen, traders students and tailors so it is obvious that this local government has a long way to go because their income is low, therefore development is needed to improve their living conditions.

Radio Benue was established in 1978, two years after Benue state was created, the government saw that radio Benue could be used for so many functions like promoting their culture, informing the people of new things both in and out of the country, educating the people especially for development. Radio Benue was established for the following reasons. Firstly, to be the mouth piece of the government. Secondly to interpret the government laws and thirdly to improve the peoples believe in their culture. Development programmes are aired for rural dwellers to be able to know what is happening and even interact. ‘Benue this week’’ is one of those programmes, ‘Benue this Week’’ is aired weekly with different segments that includes phone in where the rural dwellers call to complain and advise the government on what to do, Another segment is called ‘what is the latest development’ this is where the presenter ask the rural dwellers to phone in and say the latest development they have seen. With this programme communication on development through radio Benue is done effectively.

1.2 Statement of the Problem

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