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CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The most valuable aspect of information is radio, it is the target of national growth and development. This is why no nation can afford to neglect radio news messages no matter the economic strength of the nation. John WitZ (1993), a famous scholar in Mass Communication describe this subject as institution and techniques by which specialized group employ technological devices to disseminate symbolic content to enlarge heterogeneous and widely spread audience.

Charles Wright (1979) in his own account says Mass Communication is a special social communication involving distinctive operative condition primarily among which are: nature of the audience, subject of the communication and the experience of the communicator.
Another school thought says; it is a process in which communicators make use of mechanical media to disseminate information rapidly and continuously to arouse intending meaning to a large dispersed audience in an attempt to influence them in a variety of ways.

Mass Communication can simply be classified under (3) groups or categories, we have the television and radio production, public relation section (PR) and the print medium. But this study basically deals with radio. Radio in its meaning is an electronic device that uses electromagnetic wave for the transmission of messages; information, communication and it possess some attributes which place it upon the television broadcasting. The radio broadcast also involve the communication process i.e. SMCR.

Furthermore, Radio is one of the most ubiquitous {everywhere}, the most effective and cheapest medium of Mass Communication to man. It provides opportunity for man to understand both his immediate and distance environment. Through Radio message or information are received by means of communication signal through waves. Hence, the British calls it wireless. Radio provides man with the chance to send spoken word, music, codes, and other communication signals through the waves to any parts of the world with the use of radio, we can communicate across space sea and distance points. The effected of radio as a medium of information dissemination to the people cannot be emphasized.

Radio broadcast is one of several means of getting a message to a large number of people at the same time, because it transcends the bounding of space and time, and also leaps across illiteracy barriers. Talking of electronic media in

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