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Impact of Students’ Interest in Business Studies on Their Engagement with Accounting Education

Abstract

Students’ Interest in Business Studies refers to the level of attention, curiosity, enthusiasm, and willingness students demonstrate toward learning business-related subjects, while their engagement with Accounting Education refers to the extent to which students actively participate in accounting lessons, complete learning activities, interact with instructional materials, and remain involved in accounting-related academic tasks. Interest in Business Studies may create a foundation for students’ willingness to participate in related areas of learning, including accounting. Students who have a strong interest in business-related knowledge may demonstrate greater enthusiasm and involvement in Accounting Education. This study therefore seeks to examine the impact of students’ interest in Business Studies on their engagement with Accounting Education. Students’ Interest in Business Studies may develop through exposure to business concepts, entrepreneurship, commerce, management, economic activities, and practical business situations. Interest can encourage students to pay attention during lessons, seek additional information, participate in discussions, and undertake learning activities related to business subjects. Such experiences may create familiarity with business ideas that are also relevant to accounting and encourage students to approach accounting lessons with greater curiosity and willingness to learn. Students’ engagement with Accounting Education involves behavioural, cognitive, and academic participation in accounting learning activities. It may be demonstrated through attendance, classroom participation, completion of accounting assignments, interaction with learning materials, contribution to discussions, and willingness to solve accounting problems. Students with greater interest in Business Studies may perceive Accounting Education as more relevant to their broader business interests and consequently demonstrate higher levels of engagement with accounting learning activities. The study will adopt a quantitative research design. The population will comprise Accounting Education students in selected tertiary institutions. Data will be collected using a structured questionnaire designed to measure students’ interest in Business Studies and their engagement with Accounting Education. The instrument will be subjected to appropriate validity and reliability procedures before administration. Data collected will be analyzed using descriptive and inferential statistical techniques, while the relevant hypothesis will be tested at a 0.05 level of significance. The study is expected to establish that students’ interest in Business Studies has a significant positive impact on their engagement with Accounting Education. Students who demonstrate stronger interest in Business Studies are expected to show greater participation, attention, commitment, and involvement in Accounting Education learning activities. The findings are expected to have implications for the teaching and learning of Accounting Education. Accounting lecturers may need to connect accounting lessons with familiar business activities and practical business situations to sustain students’ interest and encourage active participation. Instructional approaches that demonstrate the relationship between business knowledge and accounting practice may make accounting learning more meaningful and engaging. The study will be beneficial to Accounting Education students, lecturers, tertiary institutions, curriculum developers, and educational planners. Students may gain greater awareness of how their broader business interests can support their involvement in accounting studies. Lecturers may also gain useful information for designing accounting lessons that connect with students’ existing business interests and encourage active learning. The study recommends that lecturers should incorporate practical business examples, entrepreneurial activities, business cases, discussions, and real-world applications into Accounting Education lessons to strengthen students’ engagement. Tertiary institutions should also provide learning environments that encourage students to explore the connection between Business Studies and accounting. Students should be encouraged to participate actively in accounting activities and develop sustained interest in business-related learning. The study concludes that students’ interest in Business Studies can contribute positively to their engagement with Accounting Education.

Keywords: Business Studies, Accounting Education, Students’ Interest, Student Engagement, Accounting Students, Learning Interest, Academic Engagement, Classroom Participation, Business Knowledge, Accounting Learning, Student Motivation, Learning Activities, Academic Participation, Business Education, Accounting Instruction