Select Currency
Translate this page

MARKETING OF COMMERCIAL BANK’S SERVICES

Format: MS WORD  |  Chapter: 1-5  |  Pages: 72  |  1207 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE FULL PROJECT

MARKETING OF COMMERCIAL BANK’S SERVICES

 

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF STUDY

            Marketing in relation to commercial bank’s services in Nigeria has not been able to play its part or role in the banking sector for the reason that it is being regarded as mere advertisement or ordinary public relation.

And so marketing was linked to manufacturing firms, with service inductance such as banks, insurance etc being left to roast.

In present time, marketing activities have acquired increased importance. This is due to the fact that competition in banks has increased.

Apart from the increase in the number of banks, other types of financial institutions exist coupled with the fact that the federal military government in 1992 introduced community banking in Nigeria under the community bank’s decree (1992) promulgated by ibralim babangida, the then head of s Tate. These institutions offer services similar and comparable to those offered by commercial banks. In this way competition arises as a good concidtion for marketing to exist in the banking industry or sector. Some of the example, of these other financial institutions are finace house, investment club, credit co- operative societies, and loan association etc. they have also expanded their services in order to compete favorably for demand and time deposits etc for their customers banks for the simple reason that they operate in environment near and know to their clients.

Although the bank customer has and is becoming more and more sophisticated in his needs of the non basic services of commercial banks, still the greater percentage of the Nigeria population is yet to know and avail themselves the opportunity. For instance, in some local communities even with the introduction of community banking, about 90 percent of their inhabitant, if not more are yet to know and avail themselves of these services. Again most of these commercial banks are situated in urban area, thereby marketing the services to the urban dealers who are already aware of such services. At least a proportion if not in totality. And this is the reason customers cluster at banks offices with the bankers paying little or no attention to their customers.

To overcome all these, the banks must adapt to the changing environment and requirements of their customers. Since operation orientation had dominated the banking activities while marketing has not played and significant role.

The provision of financial services to customers is the stock in trade of commercial banks in Nigeria. Some of the services of include: collection and payments of cheques, granting of credit facilities, acting as trustees and executors, buying and selling of stock and shares, issuing of bankers draft etc.

            All the above make up their stock in trade and the way and manner in which these services are carried out constitute their marketing strategies.

Therefore, it is obvious that these marketing strategies in this sense is, the attitude of their staffs, quicks attendance to customers, creation of good public image i.e communication, opening of more branches (distribution)etc.

            All these, being said but not actually done, since the way banks services near the required standard. Banks treat their customers the way they like, infect most banks in Nigeria believe that it is their right to delay customer.

 These has resulted to long queues in banks with customer sitting and even some standing waiting for their turns.

            In view of all these it is obvious that banks should start or increase their marketing activities since some have not started at all.

The era or period of the sellers market has come and gone. And so banks should cultivate the habit of marketing their services in a way to improve and promote image and also increase their patronage.

1.2 STATEMENT OF PROBLEM

            The aim of marketing activities is to assist the banks to achieve its objective of customers satisfaction and better value for their money at a profit.

            It is concerned with how modern day banking services can be made available to customers in the proper way. In doing this banks encounter some problems such as competition. This a situation where those competing with these banks have penetrated into the towns, and communities with our people percolating more in their organization and they are older still. They include: the isusu clubs, investment club, co-operative societies lending houses etc.

            On the other hand, however, today in Nigeria in general the commercial banks still largely operate the oil system of banking whereby bankers sit and wait for customers to bring business for them. Even those that manage to come wait endless hours trying to get same and similar services of these banks.

It is clear that some people don’t event ask for other services rendered by commercial banks as a result of, poor attitude of bankers, inefficiency of bankers and lack of proper information dissemination.

Some times the banks on the other hand, decide on the number of these services to render, since their ultimate aim is to equate the economic balance between service cost and number of customers and their satisfaction. This is because providing too much service involves too much cost while not providing enough leads to not satisfying customers.

Finally, the major problems identified in this study is that services provided by commercial banks in Nigeria are not that sufficient, banks face much competition and that enough banking habit have not been formed.

 1.3      OBJECTIVE OF STUDY

            The main objectives of this study are to find how commercial banks in Nigeria employ marketing strategies in the sales of their services, and how it has affected the inhabitants banking habits. Other are:

a.         to ascertain the number of services rendered by commercial banks in Enugu.

b.         to assess the efficiency of banks in rendering these services.

c.         to make recommendations for improvements the required areas.

1.4       SIGNIFICANCE OF STUDY

            This particular topic of study is useful and beneficial because of the points below:

Banking habit needs to be encouraged through efficient marketing strategies in order to generate money for economic development that is so that funds will flow from saving the time investment in the real to sector of the economy. I begin to imagine that, this is what prompted. Ajayi to say in paper presented at a workshop on marketing of financial services at the University of Ibadan that “money plays a very important role in any economy even through money is not the panacea to economic development, we agree that money matters in economic development”. Since the management of scarce resources is best done by the appropriate financial institutions, banks therefore have a great role to play in the Nigeria economy.

            It is also definite that competition with other credit organization will reduce with banks efficiently providing these modern banking services in the way they ought to be provided. That is the provision of efficient and diversified services in which these other credit houses cannot measure with them.

This study will make valuable contributions to banks in marketing their services by discovering the their competitors of old standing and at the same time get new customers.

1.5       DEFINITION OF TERMS

            i.          APEX BANK

            The refers to the central bank of Nigeria as the “bankers bank” it controls the activities of the other banks.

            ii.         INFLATION

            This is a persistent rise in the general price level which causes the purchasing power of nominal money to fall. It rate is measured by consumer price index.

            iii.        CONSUMER PRICE INDEX

            A simple number showing how, no the average the price of a selected number of selected goods stands relative to some base year price.

            iv.        MONETARY POLICY

            This refers to the credit control measures adopted by the central bank of a country. It is used to consume the supply of money as an instrument for achieving the objective of general economic policy.

            v.         BALANCE OF PAYMENTS

            This term defines the trading standing of a particular country with that of another country with which it engages in trade.

  DOWNLOAD THE FULL PROJECT

MARKETING OF COMMERCIAL BANK’S SERVICES

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON MARKETING OF COMMERCIAL BANK’S SERVICES INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Adam Alhassan Yakubu
UDS
Excellent work and delivery , I promise to share my testimonies everyone in need of this kind of work. You're the best
Excellent
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Abdulrazak Bello Marsha
Usman Dan fodio University
It was quite a better guide for project and paper presentation purpoting. Many thanks.
Average
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Abdulrahman Jibrin
Nti Abaji
Nice one work prompt delivery tanx
Very Good
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on MARKETING OF COMMERCIAL BANK’S SERVICES?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on MARKETING OF COMMERCIAL BANK’S SERVICES?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for MARKETING OF COMMERCIAL BANK’S SERVICES, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!