Select Currency
Translate this page

EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA ( A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)

Format: MS WORD  |  Chapter: 1-5  |  Pages: 65  |  46 Users found this project useful  |  Price NGN3,000

GET THE COMPLETE PROJECT

EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA ( A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)

 

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

Small and Medium Enterprises (SMEs) are globally acknowledged as veritable tools for wealth creation, employment generation, and sustainability. Studies have revealed that SMEs have retained their position as the backbone of developed and developing countries as they account for about 70 and 95% of all business entities in most countries around the world and also create between 50 and 80% of employment (Ogbechie, & Anetor 2015). In Nigeria, SMEs play a significant role in generating employment and income generation opportunities for low-income earners in the economy. According to the National Bureau of Statistics (National Bureau of Statistics 2017), the total number of people employed by the SME sector in Nigeria as at December, 2017 stood at 84.02% of the total labour force.

In an era characterized by global cut-throat competition, a knowledge-based economy, technological advances and innovation, social media has played a pivotal role in increasing the competitiveness of SMEs (Aremu, & Adeyemi 2011). According to Oso (2011), one of the requirements of social media is that it can be viewed as a strategic tool for economic advancement, i.e. it can contribute to a nation's cultural, human, social, political, and economic development. Among these social media outlets who facilitate development in an economy is the twitter. 

Twitter has become a source of livelihood, camaraderie, and information over the past 10 years in Nigeria. Hence, this recent Nigeria’s Twitter ban, proclaimed by the Federal Ministry of Information and Culture, has had a ripple effect on millions of Nigerians. The decision naturally sparked the anger of Nigerians, who see it as an attack on free speech by the government. However, freedom of speech is not the only thing affected (Vanguard News). Businesses in Nigeria are particularly vulnerable to the challenges imposed by the recent Twitter ban.

Small and medium enterprises are vital to the growth of Nigeria's economy, frequently providing as much as 60-70% of the economy with jobs. Numbering about 117.4 million, SMEs in Nigeria contribute to 48% of the national GDP, account for 96% of businesses, and 84% of employment. Many SMEs have leveraged the Internet, especially social media, for business activities such as marketing and customer service. The number of vendors on Twitter is a testament to this. While these businesses could move to other platforms, their posts might not gain as much engagement as Twitter provides. Thus, against this backdrop, this study intends to examine the effect of the Twitter ban on SMEs in Nigeria.

1.2 Statement Of The Problem

Ngozi Okonjo-Iweala estimates that 39.6 million Nigerians use Twitter - 20% of them for business advertisements and 18% to look for employment (Vanguard news). Scores of small and medium-sized businesses across Africa's most populous nation and largest economy are reeling from the indefinite suspension of Twitter. The suspension has been perceived to have a certain impact on businesses in Nigeria that utilize Twitter to carryout certain operations. According to the Vanguard online newspaper, the ripple effect of the ban will impact economic activities, some of which are sources of income for millions of young Nigerians and also online news platforms that leverage Twitter to extend their reach and bring news closer to the people will be halted. On the implications for technologically-based financial service providers, it pointed out that, "Fintech companies that do not have brick and-mortal branches use Twitter to intimate customers about their product offerings and promotions. Further more, Telecos also resolves several of their customer complaints through their social media handles and also intimates them about the latest promotions. " For investment platforms such as Piggyvest, Flutter0wave, among others, this latest development will massively affect their strategy of reaching out to their customers online. In view of the above, this study is focused on examining the effect of the Twitter ban on small businesses in Nigeria.

1.3 Objective of the study

The main objective of this study is to examine the effect of the Twitter ban on small businesses in Nigeria. Specifically this study is aimed at;

Determine if Twitter's ban will have a negative impact on SMEs in Nigeria.

Identify weather twitter ban will affect business to customer relations of SMEs.

Determine whether the Twitter ban will have an impact on the revenue of Nigerian SMEs.

1.4 Research Hypothesis

An hypothesis refers to an experimental statement, tentative in nature, showing the relationship between two or more variables. It is open to testing and can be accepted or rejected depending on whether it agrees or disagrees with the statistical test.

The study will test the validity of the following hypothesis:

H01: The Twitter ban will have no negative impact on SMEs in Nigeria.

H02: The Twitter ban will not affect the business customer relations of SMEs in Nigeria.

H03: The Twitter ban will not affect the revenue of SME businesses in Nigeria.

1.5 Significance Of The Study

This study will be relevant in various ways. Firstly this study will enlighten the Nigeria Government on the economic implication of twitter ban precisely against the growth of SMEs in the country. The study will also inform them about the economic contribution of Twitter to the country and how it has offered income opportunities to many Nigerians. For SMEs, this study will educate them on the possible strategy to execute in order to absorb the massive effect of the ban. Lastly, this study will serve as a source of information for students, researchers, SMEs and even the public, who may carry out a study related to this.

1.6 Scope Of The Study

This study is specifically limited to only determining whether the Twitter ban will have a negative impact on SMEs in Nigeria, whether the Twitter ban will affect the business customer relations of SMEs and whether the weather ban will affect the revenue of businesses in Nigeria. Hence this study is delimited to selected SMEs in Port-harcourt, Rivers State.

1.7 Limitations Of The Study

The limitations of this study include:

Finance: Due to the economic hardship that is faced by people, including the researchers, the possibility of a larger sample size which may have helped the work to cover many areas has become impossible. Hence, this work will be limited to only selected SMEs in Port-harcourt, Rivers State.

Time: It was not unusual that the researcher was constrained by a time limit, as it posed a serious threat to the successful coverage intended in the course of this study. It is the intention of the researcher to interview all the respondents from the selected SMEs, but because of various activities of the researcher which border on both academics, work schedules and other social activities, it has become relatively impossible to justify that intention.

1.8 Definition Of Terms

Social media

Social media, basically, concerns all forms of new media technology that offers interactive sharing of information, videos, pictures, text and comments with such websites as Twitter, Facebook, MySpace, Linkedin, Youtube and Blogs.

Twitter

Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets".

SMEs: Small and medium scale enterprises.

REFERENCE

Aremu MA, Adeyemi SL(2011). Small and medium scale enterprises as a survival strategy for employment generation in Nigeria.Journal of Sustainable Development.

National Bureau of Statistics. Small and medium scale enterprises(SMEs) in Nigeria; 2017.Available:thenationonlineng.net/smes-contribute-48-gdp

Ogbechie R,Anetor FO (2015). An appraisal of succession planning in family-owned businesses in Lagos State, Nigeria.European Journal of Business and Management.

Oso, L. (2011). Mass Media and Society in Nigeria. 2nd Edition, African Books Collective, Oxford: UK.

The economic implication of Twitter ban in Nigeria by Steve Babaeko (Vanguard News)

GET THE COMPLETE PROJECT

EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA ( A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 814 010 7220

+233 55 385 5526


HOW TO GET THE COMPLETE PROJECT ON EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA ( A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT) INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 814 010 7220 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Peace From Unilag
I cried not knowing how to go about my project but the day i searched online and saw iprojectmaster, i called and got my full project in less than 15minutes, i was shocked!
Excellent
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA ( A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA ( A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA ( A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT), What do i do?

Chat with Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 814 010 7220 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 814 010 7220

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!